Hulu: Highest Monthly Ads Per Viewer
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Fewer Women Online Spending More Time
In Most Regions, Women Spend More Time Online
Read more at www.marketingcharts.com
The average 15-plus female spends 8% more time online than her male counterpart. In April, the global average was 24.8 hours per month for women, compared to 22.9 hours for men.
According to iSuppli Corp global shipments of Internet Enabled TVs (IETV) will reach 27.7 million units in 2010 while only 4.2 million 3-D units will ship this year. iSuppli admits that in coming years 3-D will grow quickly but the hard sell among manufacturers and retailers for now addresses a very limited market of early adopters. But IETV makes sense to more people. 3-D is costly and suffers from very limited content. “IETV provides immediate benefits by allowing TV viewers to access a range of content readily available on the Internet,” says Riddhi Patel, iSuppli Director and Principal Analyst for Television. Read more at www.mediapost.com
Women Do More Social Networking
More Women Visit Social Networks, Spend More Time
“How Women Are Shaping the Internet” indicates 75.8% of all women online visited a social networking site in May 2010, compared to 69.7% of men. Globally, women demonstrate higher levels of engagement with social networking sites than men. Although women account for 47.9% of total unique visitors to the social networking category, they consume 57% of pages and account for nearly 57% of total minutes spent on these sites.
Latin America, North America Display Strongest Social Networking Reach Among Women
Across each global region researched by comScore, social networking reached a higher percentage of women online than men. Social networking’s reach among women is highest in Latin America where it reached 94.1 percent of females online (and the highest reach among males online, 91.9%), and in North America where it reached 91% of females (and the second-highest reach among males, 87.5%).
Gays, Lesbians Active SocNet Users
Read more at www.marketingcharts.com
In addition to gender gap, there also appears to be a gap between homosexuals and heterosexuals in social networking, at least in the US, according to a recent Harris Interactive survey.
Usability Key Feature for Auto Sites
Usable Sites Earn High Marks
Two high-performing sites, Honda and Kia, are found by J.D. Power to each focus on usability and allow shoppers to access information quickly and easily. As a result, both Honda and Kia perform well in each of the four measures examined in the study: speed, appearance, navigation and information/content.
‘Edgy’ Sites Fare Worse
Read more at www.marketingcharts.com
In contrast, some of the lowest-ranking websites use what J.D. Power identifies as an edgy, brand-centric design that put marketing goals ahead of meeting shopper needs. As a result, they perform particularly poorly in the appearance measure. Certain design elements on these sites hinder speed, ease of navigation and user access to information and content.
Based on the quantity and quality of leads generated, companies said email was their best lead generation program, followed by live events, website registrations and webinars. The effectiveness of online channels, coupled with the fact that prospects indicate the web is the first place they look for more information, makes it natural for companies to be increasing their investments in web design, email marketing and search engine optimization.
The economy may have come back from the brink, but demand for digital coupons appears to be picking up steam, according to new data released by Coupons.com.
The company said savings from coupons printed out or loaded to a loyalty card from its online properties doubled to more than $1 billion from $529 million a year ago. The value of savings in June alone hit $110 million, the highest total to date for any single month via Coupons.com. That increase has come despite traffic to the site actually dropping in the last year from 18.2 million monthly visitors to 14.5 million.
Read more at www.mediapost.com
According to new data from The Nielsen Company, airing an ad both on TV and online greatly increases its effectiveness. In a Nielsen study of direct-to-consumer drug advertising, exposure on TV and online was more than twice as likely to prompt patients to ask their physician about the drug than on TV or internet alone. Compared to consumers who had only seen a TV ad for a specific drug, consumers who had seen both a TV and online ad were 100% more likely to ask their doctor about it.
Consumers who had been exposed to the ad both online and on TV in the last seven days were 157% more likely to ask their doctor about the drug than consumers who had only been exposed online in the last seven days.
Read more at www.mediapost.com
Ad Exposure on TV Plus Online (Index vs. 100)
Internet & TV vs. Internet Only (Past 24 Hours)
Internet & TV (Past 7 Days)
TV & Internet Exposure vs. TV Only
Memorability
89
87
100
Brand communication
88
91
103
Intent to ask doctor
212
157
100
Source: The Nielsen Company, July 2010
Read more at www.mediapost.com
Attitudes Toward Online Video Ads (% of US Online Video Viewers, May 2010)
Agree That:
% of Respondents
Ads in Online videos more acceptable
7%
Ads in Online videos just as acceptable as ads in TV shows
48
Ads in Online videos less acceptable
24
Not sure
22
Source: Magid Associates, “Media Futures,” June 2010
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