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Twitter Usage Continues to Grow

Amplify’d from royal.pingdom.com

Twitter processed 2.64 billion tweets this August, an increase of 33% over May. Not a bad increase over just a summer. In August, an average of 85 million tweets passed through Twitter every day.

And if you look at the whole year so far, the increase is even more impressive. Activity on Twitter has already more than doubled this year (August had 115% more tweets than January).

Tweets per month on Twitter
See more at royal.pingdom.com
 

Adult Vs Teen Texting

Amplify’d from www.marketingcharts.com

Teens Text 5x More than Adults

pew-cell-phones-adults-teens-sept-2010.JPG

Most Adults Send 1-10 Texts Per Day
Slightly more than half (51%) of adults who text send one to 10 texts per day, compared to 22% of teens. The percentages of texting adults and teens who send 11-20 and 21-50 average daily texts are fairly similar. Where teens begin to outpace adults is in the percentage who send 51-100 average texts daily (18% to 7%), and more notably in the percentage who send 101-plus average texts daily (29% to 8%).

Read more at www.marketingcharts.com
 

Majority of YouTube Users Dont Post Videos

Amplify’d from www.businessinsider.com

CHART OF THE DAY: 1 In 5 YouTube Users Uploads A Video Each Month

While Google is trying its best to get more professional content on YouTube, the site is still first and foremost about user generated clips.

And while the vast majority of people using YouTube don’t post their own clips, a pretty surprising amount of people do. According to TubeMogul, 1 in 5 YouTube users have uploaded a video to the site in the last month.

chart of the day, youtube video uplod frequency, aug 2010
See more at www.businessinsider.com
 

Amazon Eyes Move Into Subscription TV and Movies

With consumers’ increase in digital media cable-TV and satellite-TV companies should be worried.

Amplify’d from www.newsfactor.com
Amazon.com is reportedly considering a leap into the TV-show and movie subscription market against Apple, Netflix, Google and Hulu. Amazon may offer older content through web browsers and Internet-connected devices. Amazon’s plans follow a report that the cable-TV industry lost 711,000 subscribers in the second quarter.

According to data from SNL Kagan, cable companies saw a dip in subscribers during the second quarter. The cable-TV industry, which has until now experienced consistent growth, shed 711,000 subscribers in the period. Cable’s share of pay TV also dipped from 63.6 percent to 61 percent in the second quarter.

Read more at www.newsfactor.com
 

Facebook Users Like Discounts

Amplify’d from www.marketingcharts.com

Showing Support Closely Follows Discounts
As mentioned above, data from “Facebook X-Factors” shows that the highest percentage of consumers (40%) are motivated to like a brand on Facebook by discounts and promotions. Almost the same percentage (39%) is motivated by showing support for the brand.

exact-facebook-like-motivators-sept-2010.JPG
See more at www.marketingcharts.com
 

72% of College-Bound High School Seniors Found a School’s Homepage by Searching Online

Amplify’d from www.mediapost.com

Spencer Frasher, industry director for higher education at Google, says this time of year searches on Google reveal increased interest for information related to going back to school.

About 72% of college-bound high school seniors found a school’s homepage by searching online, Frasher says. Search terms related to higher education continue to rise 42% year over year, which out pace searches for consumer electronics or automobiles. “You have to fish where the fish are,” he says. “These students are digital natives and if marketers want to communicate with them they need to fit in that mold.”

Read more at www.mediapost.com
 

17% of Ad Exchange Inventory Deemed High Risk

Amplify’d from www.mediapost.com

During the second quarter of the year, the highest-risk inventory was served via ad exchanges. That’s according to a report to be released Wednesday by AdSafe Media, a company that markets proof-of-performance and content safety solutions.

A full 16.9% of inventory served by ad exchanges was high risk for advertising, while 6.3% of inventory served via ad networks was high risk, and 3.8% directly via publishers was considered high-risk.

What’s more, inventory transparency is the lowest on ad exchanges, which served 64.4% IAB Category I inventory — with full transparency regarding referring URL — while ad networks served 82.6%, and publishers directly served 97.4%.

Read more at www.mediapost.com
 

Major Obstacles in Using Social Media to Reach Local Market Customers

Amplify’d from www.mediapost.com

According to a new poll of brand marketers by Harris Interactive for Buddy Media, 72% of brand managers agree that social media offers great potential to reach existing and potential customers across the globe, but they are lacking tools and information to leverage it successfully.

Major Obstacles in Using Social Media to Reach Local Market Customers

Major Obstacles in Using Social Media to Reach Local Market Customers (% of Brand Managers)

Obstacle

% of Respondents Agreeing

Tracking or measuring success or ROI

48%

Managing information

45

Engaging audience

42

Identifying influencers to carry brand message

39

Keeping specific content fresh

32

Posting multimedia content

28

Tracking real time metrics

24

Finding creative for online social marketing

23

Tools to customize content anywhere

22

Source: Buddy Media / Harris Interactive, August 2010

Read more at www.mediapost.com
 

Promoted Tweets Peforming Well

Amplify’d from techcrunch.com

Online brokerage firm Zecco is one of the participants in Twitter’s Promoted Tweets program – currently in beta – and this morning announced that the ad platform has proven to be very effective for the company to date.

The company says it sampled 50 Promoted Tweets over the past two months and measured their effectiveness, seeing a 50% increase in engagement on average as compared to regular messages posted on Zecco’s Twitter account.

Some of the tweets, which are centered around financial market commentary and new product offerings, even saw a 200% to 300% increase in engagement, the company adds.

Read more at techcrunch.com
 

Social Network Ad Spending to Rise 31% This Year

Amplify’d from www.emarketer.com

eMarketer forecasts that worldwide social network ad spending will rise 31% this year, to $3.3 billion. Next year, spending is expected to increase an additional 29%, to nearly $4.3 billion.

Social Network Ad Spending Worldwide, 2009-2011 (billions and % change)

The US accounts for just over half of that total. But in 2011, as outlined in my new report, “Worldwide Social Network Ad Spending: A Rising Tide,” US dominance will start to wane and international social network ad spending will increase more rapidly.

Read more at www.emarketer.com
 
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About this Amplify

Leveraging a new clipping service called Amplify, BitBriefs.com brings you trends, statistics, news, links and perspective on the latest secondary research around topics such as in-game advertising, mobile phone marketing, email marketing, search engine marketing, online media usage, and traditional media marketing.

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