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Marketing Buzzwords You’re Tired of Hearing

Amplify’d from www.mediapost.com

Top 10 Buzzwords Tired of Hearing (% of Respondents)

Read more at www.mediapost.com

Rank

Buzzword

2009 Report

2008 Report

1

Web 2.0

19.4%

9.1%

2

Social Networking

12.2%

6.0%

3

Social Media

11.3%

0.8%

4

Blog

7.9%

0.0%

5

Viral Marketing

6.2%

6.3%

6

Synergy

5.8%

5.6%

7

Branding

5.1%

3.2%

8

ROI

4.9%

4.8%

9

Green

4.9%

0.0%

10

SEO

3.8%

1.8%

Source: MENG & Anderson Analytics, January 2009

 

I kinda like ’synergy’…  :)

2 Responses
2 Comments  

  1. Dr.Clip  No surprise to see Web 2.0 on the top of the list. This is such an obscure term that has too much meaning. It started as a term for mashups, then incorporated consumer generated media, now its rolling in things like social networking and widgets. Then, I started to hear things like Web 3.0 out in the press. When do we see Web version 4.75? That’s the upgrade I’m waiting for. The operating system/software versioning model just doesn’t work and it needs to go away.
    1 year ago

    1. Dr.Clip  We better get used to ROI, although its no wonder that marketers are sick of this one…accountability can really spoil the loose spending party that’s been going on for the last 50 years.
      1 year ago



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      Leveraging a new clipping service called Amplify, BitBriefs.com brings you trends, statistics, news, links and perspective on the latest secondary research around topics such as in-game advertising, mobile phone marketing, email marketing, search engine marketing, online media usage, and traditional media marketing.

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