Despite the popularity of the iPhone, and the general touch screen mania that has been sweeping the U.S. over the past year, still very few people actually watch video on their cell phones. But the numbers are on the rise, according to a new report issued by The Nielsen Company.

Nearly two thirds of mobile Web video viewers are watching video via the mobile Web (66 percent), though paid subscription services and purchased downloads continue to account for a sizable amount of viewership.

The top Web destination for consuming mobile video, also not surprisingly, is YouTube—likely do in part to the site’s prominent anchor position on the home screen of all new iPhones.Read more at www.mediaweek.com