Madison Logic Creates Lead Gen Platform
Interesting approach to lead gen, an increasingly important way to buy media. For now the platform is geared toward publishers, but a move toward advertisers is in the works.
Amplify’d from www.mediapost.com
Madison Logic’s LeadFocus provides lead-generation programs to advertisers and helps advertisers target publishers’ readers. The platform offers a full suite of tools such as serving up ads, behavioral targeting, inventory management, reporting, analytics and lead delivery and management.
The technology relies on algorithms to place the correct advertiser in front of the perfect buyer, according to Matlick. Advertisers produce white papers, Webinars, and other research to use as marketing tools for attracting potential sales leads. Read more at www.mediapost.com
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