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Bit Briefs

B2B Marketers Embrace Digital

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Amplifyd from www.emarketer.com

According to a joint study by MarketingProfs and Forrester Research, most business-to-business (B2B) marketers are not folding in the face of the economic downturn.

Change in Marketing Budget Allocation in 2009 According to US B2B Marketers, by Tactic (% of respondents)

Forty-two percent reported planning to increase budgets for online video, rich media or podcasting; 41% projected more spending for Webinars and Webcasts; and 39% would be upping their commitment to e-mail.

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Categories:  B2B Online Marketing


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Leveraging a new clipping service called Amplify, BitBriefs.com brings you trends, statistics, news, links and perspective on the latest secondary research around topics such as in-game advertising, mobile phone marketing, email marketing, search engine marketing, online media usage, and traditional media marketing.