Social Networking Usage by Sexual Orientation
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Amplify’d from www.emarketer.com
According to a May 2009 Harris Interactive poll, gay and lesbian Internet users were more likely to be social network members than straights—55% of them were on Facebook, versus 46% of heterosexuals, and the differences were similar for MySpace and LinkedIn, too.
Despite a fondness for being social online, 63% of homosexuals were apathetic toward advertising on social networking sites and a mere 6% had a positive attitude.
In addition, 55% of homosexual Internet users reported reading blogs.
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Categories: Demographics and Psychographics, Social Media




