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Bit Briefs

Security Fears = Abandoned Carts

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Amplifyd from www.webpronews.com
Nearly three- quarters (72%) of consumers said the economy has not changed the way they shop online. Instead concerns about online security and personal information are the biggest drivers leading to abandoned online sales. Close to half of consumers have abandoned their shopping cart due to security fears.

More than 90 percent of consumers are concerned about their security when shopping on a new or unknown website, and 47 percent look for trustmarks to feel safe when shopping on a lesser known site.

Read more at www.webpronews.com
 
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Leveraging a new clipping service called Amplify, BitBriefs.com brings you trends, statistics, news, links and perspective on the latest secondary research around topics such as in-game advertising, mobile phone marketing, email marketing, search engine marketing, online media usage, and traditional media marketing.