90% of Consumers Trust Friends’ Recommendations Online
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Amplify’d from www.mediapost.com
According to the latest Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries, recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising worldwide. 90% of consumers surveyed said that they trust recommendations from people they know, while 70% trusted consumer opinions posted online.
Forms of Advertising in Which Consumers Trust “Somewhat” or “Completely” (April, 2009)
Advertising
Percent of Respondents Trusting
Recommendations from people known
90%
Consumer opinions posted online
70%
Brand websites
70%
Editorial content (e.g. newspaper article)
69%
Brand sponsorships
64%
TV
62%
Newspaper
61%
Magazines
59%
Billboards / outdoor advertising
55%
Radio
55%
Emails signed up for
54%
Ads before movies
52%
Search engine results ads
41%
Online video ads
37%
Online banner ads
33%
Text ads on mobile phones
24%
Read more at www.mediapost.com Source: Nielsen Global Online Consumer Survey, April 2009
Categories: Ad Spending, Affiliate and Lead Gen, Analytics & Measurement, B2B Online Marketing, Behavioral Targeting, Branding, Buzz Monitoring & Reputation Management, Consumer Electronics, Consumer Packaged Goods, Conversion Metrics, Creative/Copy Best Practices, Demographics and Psychographics, Digital Marketing Case Studies, Digital Media Mix, Digital Media Usage, Direct Response, Email Marketing, Finance Industry, Higher Education, Retail and eCommerce, Social Media, Travel, Tourism and Hospitality, User Generated - Blogs, Forums, Reviews, etc, Viral Marketing, Web Usability and Landing Page Optimization
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