Epsilon today released its Q1 2009 U.S. Email Trends and Benchmarks Results which show an increase in open rates for the third quarter in a row, with 12 of the 16 industries measured seeing an increase over Q1 2008. The quarterly analysis is compiled from 6 billion emails sent by Epsilon in January, February and March 2009, across multiple industries and more than 200 clients.

Report Highlights: Deliverability continues to remain stable at 94.1%, up from 93.4% in Q1 2008. Open rates increased to 22.1%, up 11.2% from the rate of 19.9% in Q1 2008. Click rates increased 4.0% overall from last quarter to 6.1%. Business Products and Services, Consumer Packaged Goods, Pharmaceutical, Telecom and General Retail all saw an increase in all three major metrics – deliverability, opens and clicks – compared to last year. None of the industries measured saw a decline across all three metrics. Epsilon’s Q1 2009 Email Trends and Benchmark report is available at www.epsilon.com/pr/Q109emailbenchmarks. Read more at www.epsilon.com