Here is a short list of highlights and findings from the report: -        As mentioned above, search traffic increased by 13.7% with an optimized display campaign running. -        A third-party display campaign ran in contrast to our own campaign in a separate period, and CPCs and CTR metrics reached all-time lows during this period. -        Search visits decreased by -30.8% when the optimized display campaign was not running (again, keep in mind that this gap may be partially attributed to the change in the economy over the time period surveyed). -        Daily unique visitors to the subject site increased by 2.5% in the second period, with an optimized display campaign running. -        Online users who viewed the display ads likely remembered the client’s brand after seeing the display ads, which translated to higher clicks and recognition when performing a search. -        With the optimized display campaign running, paid search click-throughs increased 14.87%, and costs-per-click decreased by 11.22%. -        ROI also increased with the optimized display campaign running. Read more at www.mediapost.com