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Bit Briefs

CPL Figures Vary by Vertical

No big news, but nonetheless interesting to look at the differences.

Amplifyd from www.marketingcharts.com
  • In the entertainment industry, a basic lead costs $0.80, while the cost for a premium lead is $3.00.
  • In the CPG industry, a basic lead costs $0.87, while the cost for a premium lead is $1.13.
  • In the health industry, a basic lead costs $0.60, while the cost for a premium lead is $3.36.
  • In the non-profit industry, a basic lead costs $1.33, while the cost for a premium lead is $1.85.
  • In the technology industry, a basic lead costs $0.43, while the cost for a premium lead is $3.75.
  • In the travel industry, a basic lead costs $1.40, while the cost for a premium lead is $2.50.
  • The cost for a online retail basic lead is $0.59.
Read more at www.marketingcharts.com
 

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Leveraging a new clipping service called Amplify, BitBriefs.com brings you trends, statistics, news, links and perspective on the latest secondary research around topics such as in-game advertising, mobile phone marketing, email marketing, search engine marketing, online media usage, and traditional media marketing.