CPL Figures Vary by Vertical
No big news, but nonetheless interesting to look at the differences.
Amplify’d from www.marketingcharts.com
- In the entertainment industry, a basic lead costs $0.80, while the cost for a premium lead is $3.00.
- In the CPG industry, a basic lead costs $0.87, while the cost for a premium lead is $1.13.
- In the health industry, a basic lead costs $0.60, while the cost for a premium lead is $3.36.
- In the non-profit industry, a basic lead costs $1.33, while the cost for a premium lead is $1.85.
- In the technology industry, a basic lead costs $0.43, while the cost for a premium lead is $3.75.
Read more at www.marketingcharts.com
- In the travel industry, a basic lead costs $1.40, while the cost for a premium lead is $2.50.
- The cost for a online retail basic lead is $0.59.





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