Internet searchers who use social media are more engaged with brands overall and are more likely to be looking for places to buy and brands to consider, according to a first-of-its-kind study by GroupM Search and comScore, Inc., which revealed a significant correlation between brand discovery through social media and online search behavior.

Consumers using social media are 1.7 times  more likely to search with the intension of making a list of brands or products to consider purchasing compared with the average internet user.

Consumers exposed to influenced social and paid search exhibit 223%  heavier search behavior than consumers exposed to paid alone.

50% of social-media exposed searchers search daily for product terms, compared with 33% of non-exposed searchers. Read more at www.marketingcharts.com