In our Razorfish Digital Brand Experience Study, we took a different tack. Simply, we wanted to know if there were any direct correlation between consumers’ online interaction with a brand and their likelihood to purchase a given product or service.

Has an experience you have had online ever changed your opinion (either positively or negatively) about a brand or the products and services it offers?

Furthermore, these digital brand experiences directly correlate to purchasing behavior for these consumers.

Has that experience influenced whether or not you purchased a product or service from the brand?

As “digital primacy” has risen, so has the way consumers learn about and purchase a brand’s products and services.

Have you ever made your first purchase from a brand because of a digital experience (e.g., a web site, microsite, mobile coupon, email)? Read more at feed.razorfish.com