Total newspaper advertising revenue dove 28% in Q309 compared with the same quarter in 2008, falling from $10.1 billion to about $6.4 billion, according to the most recent figures released by the Newspaper Association of America (NAA).

Print was not the only area to see revenue plunge, according to the data.  Online revenues fell 17%, from $750 million in the same quarter last year to $623 million this year. Read more at www.marketingcharts.com