The results also highlight that small businesses are wary of channels such as online banner advertising and search engine marketing. 54.2% of all respondents stated they won’t do online banner advertising in 2010, and just 23.8% of respondents won’t do SEM such as Google, Yahoo and Bing next year.

Small Business Online Banner Advertising Plans for 2010 (% of Respondents) Plan % of Respondents (rounded) Increase a lot 8% Increase a little 15 Stay the same 18 Cut down 3 Cut all 2 Not planning to do 53 Source: VerticalResponse Inc, November 2009 Read more at www.mediapost.com