Sponsored posts that appear in targeted online forums, clearly marked as advertisements, appear to actually increase in their ability to drive response over time - by more than 100% one year after a paid campaign has ended, according to a recent analysis released by PostRelease.

The study also showed that 60 days after a typical sponsored forum post’s appearance, the total number of click-throughs increase by an average of 40%. After 180 days they increase by an average of 77%.

After 60 days the reads increased 28.8% After 60 days the click-throughs increased 40.7% After 180 days the reads increased 49.2% After 180 days the click-throughs increased 77.1% After 360 days the reads increased 60.6% After 360 days the click-throughs increased 103.6% Read more at www.marketingcharts.com