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Bit Briefs

1 in 5 Commercial, Permissioned Emails Fail to Deliver

Amplifyd from www.mediapost.com

Despite minor improvements, about 1-in-5 commercial, permissioned emails still fail to reach consumers’ inboxes, according to new research from email and reputation management firm Return Path.

In the second half of 2009, 19.9% such emails never reached consumer inboxes in the United States and Canada — representing only a slight improvement over the first half of the year when 20.7% such emails missed their target.

By contrast, European inbox placement rates fared markedly better with just 15% of requested, permissioned emails never reaching consumer inboxes.

Read more at www.mediapost.com
 

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Leveraging a new clipping service called Amplify, BitBriefs.com brings you trends, statistics, news, links and perspective on the latest secondary research around topics such as in-game advertising, mobile phone marketing, email marketing, search engine marketing, online media usage, and traditional media marketing.

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