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Fewer Women Online Spending More Time
In Most Regions, Women Spend More Time Online
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The average 15-plus female spends 8% more time online than her male counterpart. In April, the global average was 24.8 hours per month for women, compared to 22.9 hours for men.
Women Do More Social Networking
More Women Visit Social Networks, Spend More Time
“How Women Are Shaping the Internet” indicates 75.8% of all women online visited a social networking site in May 2010, compared to 69.7% of men. Globally, women demonstrate higher levels of engagement with social networking sites than men. Although women account for 47.9% of total unique visitors to the social networking category, they consume 57% of pages and account for nearly 57% of total minutes spent on these sites.
Latin America, North America Display Strongest Social Networking Reach Among Women
Across each global region researched by comScore, social networking reached a higher percentage of women online than men. Social networking’s reach among women is highest in Latin America where it reached 94.1 percent of females online (and the highest reach among males online, 91.9%), and in North America where it reached 91% of females (and the second-highest reach among males, 87.5%).
Gays, Lesbians Active SocNet Users
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In addition to gender gap, there also appears to be a gap between homosexuals and heterosexuals in social networking, at least in the US, according to a recent Harris Interactive survey.
A June 2010 Burst Media survey found that while internet users across age and gender divides felt attached to their technological gadgets like smartphones and netbooks, women ages 35 to 54 were most likely to say they would feel disconnected without them.
More than a third of young women have fallen asleep with their PDA
Research from the Oxygen Media Insights Group shows that many young women are staying close with friends, family and presumably work around the clock. More than a third of female social media users ages 18 to 34 had fallen asleep with their PDA in their hands or reported regularly checking Facebook first thing in the morning.
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More than one-third — 39% — of women 18-34 are now self-proclaimed Facebook addicts, Lightspeed found after surveying a nationally representative sample of 1,605 U.S. adults who use social media.
Indeed, 57% now report talking to people online more than face-to-face, while 34% say checking Facebook is the first thing they do in the morning — even before brushing their teeth or using the bathroom.
Read more at www.mediapost.com
A full 95% plan to go online, according to new research from rich-media solutions provider Unicast. And what do they plan on doing when they get there?
What are women planning to do this summer? A full 95% plan to go online, according to new research from rich-media solutions provider Unicast. And what do they plan on doing when they get there?
Over three in four — 76% — plan to connect with friends and family, Unicast found after polling 516 adult women. Meanwhile, 67% plan to keep up with news; 64% plan to shop for sales/compare prices; 59% intend to entertain themselves (play games, listen to music or watch TV/movies); and 48% will research travel/vacations.
Among the ads that women will encounter online, this summer, the most likely to resonate include those related to sale and discount codes. Indeed, a full 46% of women respondents said they would be keeping an eye out for such ads. Just under a third — 31% — said ads that involve creating/submitting an entry to win a prize would get their attention; 24% noted those ads that provide customized local information; and 22% said they’d likely respond well to ads that offer interactive surveys/quizzes.
Read more at www.mediapost.com
The vast majority of female Internet users surveyed wanted more targeted offers from trusted brands. Nearly two-thirds of those polled said they thought it was “cool” when they saw an online ad that was tailored to their interests, compared with only 10.8% who thought it was “weird.”
Read more at www.emarketer.com
How many consumers know or care about real-time search? A study released this week from RTS engine Wowd indicates some ignorance: 52% had never heard of real-time search before taking the survey. Perhaps it’s time the search industry steps up to the plate.
In the Wowd study of 1,011 U.S. participants, 55% women and 45% men, 84% of respondents said they wanted one Web site where they could easily discover the latest news, trends and topics as they happen. These Web sites exist. Not only Wowd offers this information, but OneRiot, Google and Twitter. Reliable SEO founder David Harry points to Collecta, Crowdeye, as well as social sites and feeds like FriendFeed, Facebook, Stumble, and Delicious.
Meanwhile, only 55% of respondents thought results found through traditional search engines contained the latest information and content from the Web, compared with 16% who said no, and 29% who weren’t sure. Maybe these numbers reflect feedback from consumers that RTS engines need to step up the marketing message in SEO and paid search ads.
When asked about the biggest problem with Internet search results, 35% said search engine query results are not accurate enough; 26% said too much spam; followed by “old data” at nearly 22%. There was a group who was satisfied: the 14% that said “nothing — search works great.” And almost 3% indicated “other.”
Read more at www.mediapost.com
According to a Retail Advertising and Marketing Association survey conducted by BIGresearch, women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults. Additionally, 15.3% maintain their own blog.
Source
Read more at www.mediapost.com
Use of Popular Social Media (% of Category)
Regularly or Occasionally Use
Medium
Adults 18+
Moms w/Children at Home
15.0%
16.5%
MySpace
34.4
42.4
50.2
60.3
Source: BIGresearch, 2009
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