Spencer Frasher, industry director for higher education at Google, says this time of year searches on Google reveal increased interest for information related to going back to school. |
About 72% of college-bound high school seniors found a school’s homepage by searching online, Frasher says. Search terms related to higher education continue to rise 42% year over year, which out pace searches for consumer electronics or automobiles. “You have to fish where the fish are,” he says. “These students are digital natives and if marketers want to communicate with them they need to fit in that mold.” Read more at www.mediapost.com |
For the 2010-2011 broadcast season, Nielsen estimates the total number of TV households in the U.S. will climb to 115.9 million, an increase of one million homes from last year. Nielsen also estimates an increase of more than two million persons age two and older (P2+) in U.S. TV households, for a total of 294,650,000 people. |
Kate Maddox from B2B Magazine released a story today outlining key findings from a recently completed study on The Impact of Social Media on Search. This study was a collaboration between B2B Magazine and Business.com. I was not able to find the full story – once I do I will post a link. |
The survey was designed and conducted to explore how marketers are integrating social media with search marketing and the collaborative results. |
According to survey, the top goals for social media marketing are:
• 81% – building brand awareness
• 77% – increasing traffic to a website
• 67% – generating leads
• 66% – providing deeper engagement with customers
• 57% – improving search results |
It was very interesting to read how B2B Marketers were using using social media to improve their search results: |
• 48% – to drive inbound links through various social media channels
• 45% – social media accounts to increase rankings on major search engines
• 40% – monitoring social media conversations to influence organic SEO
• 26% – monitoring social media conversations to influence keyword purchases |
They were then asked what has been the impact of social media on their search performance. |
• 44% – impact has been positive
• 28% – impact has been neutral
• 27% – impact was unknown
• 1% – impact was negative Read more at whunt.com |
Microsoft’s Xbox 360 topped both the Sony PlayStation 3 and Nintendo Wii in U.S. unit sales in July, riding the momentum of its revamped hardware to take the crown for the second straight month, according to data to be released today by the NPD Group market research firm. |
The Xbox 360 registered 443,000 units sold for the month — more than double its total of 203,000 in the same month last year. By comparison last month, the totals were 254,000 for the Wii and 215,000 for the PlayStation 3, based on early numbers released to NPD clients. Read more at www.techflash.com |
| A year ago, only 15.8 percent of time spent online was devoted to social networks. Online games came in second in terms of time spent online, accounting for 10.2 percent of time spent on the internet, compared to 9.3 percent a year ago.Read more at social.venturebeat.com |
Indeed, the percentage of consumers who purchase from mobile phones has grown from 10% in 2009 to 13% in 2010. Pricing and product research via mobile devices has also grown significantly during the same time frame. |
Social networking, meanwhile, is becoming an increasingly important traffic acquisition channel for online retail, accounting for more than 3% of all visits to the top 500 online retail sites. |
For the upcoming 2010 holiday season, email marketing volumes are expected to increase 15-20% compared to the same time period in 2009. |
Multichannel retailers registered the largest increase at 42% from 2008 to 2009 holiday seasons. Experian’s research reveals that email offer-types can make a key difference in campaign success. Email campaigns with offers such as free shipping, discounts and reward points had lower open and click-through rates, but higher transaction rates and revenue per email. Offers including a free gift had the highest transaction rates, while offers for points in affinity programs had the highest revenue per email. Read more at www.mediapost.com |
The population of mobile video viewers in the US will grow nearly 30% in 2010 to reach 23.9 million, according to eMarketer’s forecasts. The still represents a reach of only 7.7% of the total population and less than 10% of mobile phone users, but those numbers are set to double by 2013 and increase still further in 2014.
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| According to iSuppli Corp global shipments of Internet Enabled TVs (IETV) will reach 27.7 million units in 2010 while only 4.2 million 3-D units will ship this year. iSuppli admits that in coming years 3-D will grow quickly but the hard sell among manufacturers and retailers for now addresses a very limited market of early adopters. But IETV makes sense to more people. 3-D is costly and suffers from very limited content. “IETV provides immediate benefits by allowing TV viewers to access a range of content readily available on the Internet,” says Riddhi Patel, iSuppli Director and Principal Analyst for Television. Read more at www.mediapost.com |
Two Screens are Better than One
Turns out two media are better than one in moving consumers from awareness to action. In a Nielsen study of direct-to-consumer drug advertising, exposure on TV and online was more than twice as likely to prompt patients to ask their physician about the drug than Internet alone. |
The study also found that premium in-stream video ads which aired as part of a full-length TV episode online generated significantly higher levels of ad recall and brand recognition than other Internet video, display or standard TV ads. Read more at blog.nielsen.com |
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Twitter Usage Continues to Grow
