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Facebook, Twitter Grow 100%

Amplify’d from www.marketingcharts.com

The Facebook and Twitter social networking sites both experienced triple-digit growth in 2009, according to the comScore Digital Year in Review.

comscore-2009-visitor-trend-facebook-twitter-myspace-feb-2010.jpg

Twitter Gets Younger in 2009
As Twitter’s audience grew in 2009, the site experienced interesting shifts in its demographic composition. All demographic segments achieved substantial gains in visitors, but certain segments grew more rapidly than others to gain in terms of their share of audience. The initial success of Twitter was largely driven by users in the 25-54 year old age segment, which made up 65% of all visitors to the site in December 2008, with 18-24 year olds accounting for just 9% of visitors.

Read more at www.marketingcharts.com
 

Top Reasons Execs Use Social Media

Amplify’d from www.emarketer.com
Reasons that US Executives* Use Social Media, July 2009 (% of respondents)
See more at www.emarketer.com
 

Online Retail Spending Reaches $39 Billion

Amplify’d from www.webpronews.com
Ecommerce-Spending
See more at www.webpronews.com
 

11% of Online Budgets Social Media

Amplify’d from www.marketingsherpa.com
View Chart Online
Social media, which would have accounted for a very small increment of the “Other online marketing” slice just a few years ago, is now garnishing 11% of the average online marketing budget. Based on other trends indicated in this report, social media’s share will continue to increase in the year ahead.Read more at www.marketingsherpa.com
 

Google to Compete with Twitter

Does Google have a chance?

Amplify’d from www.webpronews.com
The feature is said to allow Gmail users to view a stream of status updates from their contacts. Currently, Gmail users already have the ability to set a status update, but once it is changed, the old one goes away. It’s not an ongoing timeline like Facebook or Twitter. The new feature would presumably change that. Read more at www.webpronews.com
 

US Watches 33 Billion Online Videos in Dec. ‘09

Amplify’d from www.marketingcharts.com
comscore-top-us-online-video-content-feb-2010.jpg
Google Sites accounted for 13.2 billion videos, or almost 40% of total online videos viewed in December 2009.
  • The top video ad networks in terms of their actual reach delivered were: Tremor Media Video Network with 30.5% penetration of online video viewers, BrightRoll Video Network with 21.7%, and BBE with 21.2%.
    • Read more at www.marketingcharts.com
     

    Ad Network Adoption up 25%

    Amplify’d from www.adotas.com
    ADOTAS – The future of ad networks remains murky, but those who believe they’re about to die in numbers should hold off on digging the mass grave and read Adify’s new survey showing that ad network adoption is up 24% in the last 18 months.

    With 216 media planners, interactive marketing directors and agency executives responding to its queries, Adify reports that 69% of media planners and agencies are using ad networks as part of their digital buys, compared to 48% recorded in 2008. In addition, vertical ad networks are increasing in notoriety, with 72% of respondents now familiar with the niche services compared to 56% in 2008.

    Read more at www.adotas.com
     

    Ad Impressions by Industry (Dec ‘09)

    Amplify’d from www.marketingcharts.com
    See more at www.marketingcharts.com
     

    Web Stats, Top 10 Web Brands

    Doing some quick math (assuming December is similar to all months in terms of usage) that’s about 1,000 domains, 600 sessions and 30,000 web pages per year for the average person.

    Amplify’d from www.marketingcharts.com

    The average US web user visited 83 domains, had 51 internet sessions, surfed 2,614 pages and spent an average of 56 seconds per page in December 2009, according to data from The Nielsen Company.

    nielsen-top-10-web-brands-jan-10.jpg
    See more at www.marketingcharts.com
     

    Sponsored Forum Posts Effective at Increasing Click-throughs

    Regardless of effectiveness, do you think sponsored forum posts “hijack” the thread’s integrity? Or is this a legitimate form of online advertising?

    Amplify’d from www.marketingcharts.com

    Sponsored posts that appear in targeted online forums, clearly marked as advertisements, appear to actually increase in their ability to drive response over time - by more than 100% one year after a paid campaign has ended, according to a recent analysis released by PostRelease.

    The study also showed that 60 days after a typical sponsored forum post’s appearance, the total number of click-throughs increase by an average of 40%. After 180 days they increase by an average of 77%.

    postrelease-residual-traffic-sponsored-forum-posts-january-2010.jpg
    • After 60 days the reads increased 28.8%
    • After 60 days the click-throughs increased 40.7%
    • After 180 days the reads increased 49.2%
    • After 180 days the click-throughs increased 77.1%
    • After 360 days the reads increased 60.6%
    • After 360 days the click-throughs increased 103.6%
    Read more at www.marketingcharts.com