Bit Briefs » Alvin and the Clipmunks http://bitbriefs.amplify.com Marketing Trends, News and Statistics Fri, 30 Jul 2010 21:20:14 +0000 en Facebook, Twitter Grow 100% http://bitbriefs.amplify.com/2010/02/12/facebook-twitter-grow-100/ http://bitbriefs.amplify.com/2010/02/12/facebook-twitter-grow-100/#comments Fri, 12 Feb 2010 16:44:10 +0000 Alvin and the Clipmunks http://bitbriefs.com/2010/02/12/facebook-twitter-grow-100/
Clipped from www.marketingcharts.com

The Facebook and Twitter social networking sites both experienced triple-digit growth in 2009, according to the comScore Digital Year in Review.

comscore-2009-visitor-trend-facebook-twitter-myspace-feb-2010.jpg

Twitter Gets Younger in 2009
As Twitter’s audience grew in 2009, the site experienced interesting shifts in its demographic composition. All demographic segments achieved substantial gains in visitors, but certain segments grew more rapidly than others to gain in terms of their share of audience. The initial success of Twitter was largely driven by users in the 25-54 year old age segment, which made up 65% of all visitors to the site in December 2008, with 18-24 year olds accounting for just 9% of visitors.

Read more at www.marketingcharts.com
 
]]> http://bitbriefs.amplify.com/2010/02/12/facebook-twitter-grow-100/feed/ http://www.marketingcharts.com/interactive/facebook-twitter-grow-more-than-100-11943/comscore-2009-visitor-trend-facebook-twitter-myspace-feb-2010jpg/ www.marketingcharts.com Top Reasons Execs Use Social Media http://bitbriefs.amplify.com/2010/02/11/top-reasons-execs-use-social-media/ http://bitbriefs.amplify.com/2010/02/11/top-reasons-execs-use-social-media/#comments Thu, 11 Feb 2010 18:30:03 +0000 Alvin and the Clipmunks http://bitbriefs.com/2010/02/11/top-reasons-execs-use-social-media/
Clipped from www.emarketer.com
Reasons that US Executives* Use Social Media, July 2009 (% of respondents)
See more at www.emarketer.com
 
]]> http://bitbriefs.amplify.com/2010/02/11/top-reasons-execs-use-social-media/feed/ http://www.emarketer.com/Article.aspx?R=1007508 www.emarketer.com Online Retail Spending Reaches $39 Billion http://bitbriefs.amplify.com/2010/02/10/online-retail-spending-reaches-39-billion/ http://bitbriefs.amplify.com/2010/02/10/online-retail-spending-reaches-39-billion/#comments Wed, 10 Feb 2010 17:48:05 +0000 Alvin and the Clipmunks http://bitbriefs.com/2010/02/10/online-retail-spending-reaches-39-billion/
Clipped from www.webpronews.com
Ecommerce-Spending
See more at www.webpronews.com
 
]]> http://bitbriefs.amplify.com/2010/02/10/online-retail-spending-reaches-39-billion/feed/ http://www.webpronews.com/topnews/2010/02/09/online-retail-spending-reaches-39-billion-in-q4?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+webpronews%2Fall+%28WebProNews%3A+Index+Feed%29 www.webpronews.com 11% of Online Budgets Social Media http://bitbriefs.amplify.com/2010/02/09/11-of-online-budgets-social-media/ http://bitbriefs.amplify.com/2010/02/09/11-of-online-budgets-social-media/#comments Tue, 09 Feb 2010 19:36:46 +0000 Alvin and the Clipmunks http://bitbriefs.com/2010/02/09/11-of-online-budgets-social-media/
Clipped from www.marketingsherpa.com
View Chart Online
Social media, which would have accounted for a very small increment of the “Other online marketing” slice just a few years ago, is now garnishing 11% of the average online marketing budget. Based on other trends indicated in this report, social media’s share will continue to increase in the year ahead.Read more at www.marketingsherpa.com
 
]]> http://bitbriefs.amplify.com/2010/02/09/11-of-online-budgets-social-media/feed/ http://www.marketingsherpa.com/article.html?id=31525 www.marketingsherpa.com Google to Compete with Twitter http://bitbriefs.amplify.com/2010/02/09/google-to-compete-with-twitter/ http://bitbriefs.amplify.com/2010/02/09/google-to-compete-with-twitter/#comments Tue, 09 Feb 2010 17:00:40 +0000 Alvin and the Clipmunks http://bitbriefs.com/2010/02/09/google-to-compete-with-twitter/

Does Google have a chance?

Clipped from www.webpronews.com
The feature is said to allow Gmail users to view a stream of status updates from their contacts. Currently, Gmail users already have the ability to set a status update, but once it is changed, the old one goes away. It’s not an ongoing timeline like Facebook or Twitter. The new feature would presumably change that. Read more at www.webpronews.com
 
]]> http://bitbriefs.amplify.com/2010/02/09/google-to-compete-with-twitter/feed/ http://www.webpronews.com/topnews/2010/02/09/googles-facebooktwitter-competitor-could-open-up-big-possibilities?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+webpronews%2Fall+%28WebProNews%3A+Index+Feed%29 www.webpronews.com US Watches 33 Billion Online Videos in Dec. ‘09 http://bitbriefs.amplify.com/2010/02/08/us-watches-33-billion-online-videos-in-dec-09/ http://bitbriefs.amplify.com/2010/02/08/us-watches-33-billion-online-videos-in-dec-09/#comments Mon, 08 Feb 2010 19:39:23 +0000 Alvin and the Clipmunks http://bitbriefs.com/2010/02/08/us-watches-33-billion-online-videos-in-dec-09/
Clipped from www.marketingcharts.com
comscore-top-us-online-video-content-feb-2010.jpg
Google Sites accounted for 13.2 billion videos, or almost 40% of total online videos viewed in December 2009.
  • The top video ad networks in terms of their actual reach delivered were: Tremor Media Video Network with 30.5% penetration of online video viewers, BrightRoll Video Network with 21.7%, and BBE with 21.2%.
    • Read more at www.marketingcharts.com
     
    ]]>     http://bitbriefs.amplify.com/2010/02/08/us-watches-33-billion-online-videos-in-dec-09/feed/ http://www.marketingcharts.com/interactive/americans-watch-33b-online-videos-in-dec-%e2%80%9809-11891/comscore-top-us-online-video-content-feb-2010jpg/ www.marketingcharts.com     Ad Network Adoption up 25% http://bitbriefs.amplify.com/2010/02/03/ad-network-adoption-up-25/ http://bitbriefs.amplify.com/2010/02/03/ad-network-adoption-up-25/#comments Wed, 03 Feb 2010 17:52:51 +0000 Alvin and the Clipmunks http://bitbriefs.com/2010/02/03/ad-network-adoption-up-25/
    Clipped from www.adotas.com
    ADOTAS – The future of ad networks remains murky, but those who believe they’re about to die in numbers should hold off on digging the mass grave and read Adify’s new survey showing that ad network adoption is up 24% in the last 18 months.

    With 216 media planners, interactive marketing directors and agency executives responding to its queries, Adify reports that 69% of media planners and agencies are using ad networks as part of their digital buys, compared to 48% recorded in 2008. In addition, vertical ad networks are increasing in notoriety, with 72% of respondents now familiar with the niche services compared to 56% in 2008.

    Read more at www.adotas.com
     
    ]]>     http://bitbriefs.amplify.com/2010/02/03/ad-network-adoption-up-25/feed/ http://www.adotas.com/2010/02/adify-finds-ad-network-adoption-up-by-a-quarter/ www.adotas.com     Ad Impressions by Industry (Dec ‘09) http://bitbriefs.amplify.com/2010/01/27/ad-impressions-by-industry-dec-09/ http://bitbriefs.amplify.com/2010/01/27/ad-impressions-by-industry-dec-09/#comments Wed, 27 Jan 2010 16:50:13 +0000 Alvin and the Clipmunks http://bitbriefs.com/2010/01/27/ad-impressions-by-industry-dec-09/
    Clipped from www.marketingcharts.com
    See more at www.marketingcharts.com
     
    ]]>     http://bitbriefs.amplify.com/2010/01/27/ad-impressions-by-industry-dec-09/feed/ http://www.marketingcharts.com/interactive/image-based-online-ad-impressions-by-industry-december-2009-11756/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink www.marketingcharts.com     Web Stats, Top 10 Web Brands http://bitbriefs.amplify.com/2010/01/25/web-stats-top-10-web-brands/ http://bitbriefs.amplify.com/2010/01/25/web-stats-top-10-web-brands/#comments Mon, 25 Jan 2010 16:32:10 +0000 Alvin and the Clipmunks http://bitbriefs.com/2010/01/25/web-stats-top-10-web-brands/

    Doing some quick math (assuming December is similar to all months in terms of usage) that’s about 1,000 domains, 600 sessions and 30,000 web pages per year for the average person.

    Clipped from www.marketingcharts.com

    The average US web user visited 83 domains, had 51 internet sessions, surfed 2,614 pages and spent an average of 56 seconds per page in December 2009, according to data from The Nielsen Company.

    nielsen-top-10-web-brands-jan-10.jpg
    See more at www.marketingcharts.com
     
    ]]>     http://bitbriefs.amplify.com/2010/01/25/web-stats-top-10-web-brands/feed/ http://www.marketingcharts.com/interactive/december-us-web-stats-google-stays-on-top-11720/nielsen-top-10-web-brands-jan-10jpg/ www.marketingcharts.com     Sponsored Forum Posts Effective at Increasing Click-throughs http://bitbriefs.amplify.com/2010/01/21/sponsored-forum-posts-effective-at-increasing-click-throughs/ http://bitbriefs.amplify.com/2010/01/21/sponsored-forum-posts-effective-at-increasing-click-throughs/#comments Thu, 21 Jan 2010 16:59:59 +0000 Alvin and the Clipmunks http://bitbriefs.com/2010/01/21/sponsored-forum-posts-effective-at-increasing-click-throughs/

    Regardless of effectiveness, do you think sponsored forum posts “hijack” the thread’s integrity? Or is this a legitimate form of online advertising?

    Clipped from www.marketingcharts.com

    Sponsored posts that appear in targeted online forums, clearly marked as advertisements, appear to actually increase in their ability to drive response over time - by more than 100% one year after a paid campaign has ended, according to a recent analysis released by PostRelease.

    The study also showed that 60 days after a typical sponsored forum post’s appearance, the total number of click-throughs increase by an average of 40%. After 180 days they increase by an average of 77%.

    postrelease-residual-traffic-sponsored-forum-posts-january-2010.jpg
    • After 60 days the reads increased 28.8%
    • After 60 days the click-throughs increased 40.7%
    • After 180 days the reads increased 49.2%
    • After 180 days the click-throughs increased 77.1%
    • After 360 days the reads increased 60.6%
    • After 360 days the click-throughs increased 103.6%
    Read more at www.marketingcharts.com
     
    ]]>     http://bitbriefs.amplify.com/2010/01/21/sponsored-forum-posts-effective-at-increasing-click-throughs/feed/ http://www.marketingcharts.com/interactive/sponsored-forum-posts-increase-response-by-more-than-100-11696/postrelease-residual-traffic-sponsored-forum-posts-january-2010jpg/ www.marketingcharts.com     2010: Digital Music Sales to Surpass Physical http://bitbriefs.amplify.com/2010/01/13/2010-digital-music-sales-to-surpass-physical/ http://bitbriefs.amplify.com/2010/01/13/2010-digital-music-sales-to-surpass-physical/#comments Wed, 13 Jan 2010 15:07:16 +0000 Alvin and the Clipmunks http://bitbriefs.com/2010/01/13/2010-digital-music-sales-to-surpass-physical/

    Models where users can purchase music to be stored on a remote server (to be accessed from anywhere) are predicted to become more and more popular. Do you think this type of system will work?

    Clipped from www.emarketer.com
    US Recorded Music Spending, by Segment, 2008-2013 (billions and % of total)Read more at www.emarketer.com
     
    ]]>     http://bitbriefs.amplify.com/2010/01/13/2010-digital-music-sales-to-surpass-physical/feed/ http://www.emarketer.com/Article.aspx?R=1007461 www.emarketer.com     20% US Households With Mobile Phones Only http://bitbriefs.amplify.com/2010/01/11/20-us-households-with-mobile-phones-only/ http://bitbriefs.amplify.com/2010/01/11/20-us-households-with-mobile-phones-only/#comments Mon, 11 Jan 2010 17:42:09 +0000 Alvin and the Clipmunks http://bitbriefs.com/2010/01/11/20-us-households-with-mobile-phones-only/
    Clipped from www.marketingcharts.com
    More than one of every five US homes (22.7%) had no landline and only wireless phone service during the first half of 2009, an increase of 2.5 percentage points since the second half of 2008, according to preliminary results from the January - June 2009 National Health Interview Survey (NHIS) by the US Centers for Disease Control (CDC). Read more at www.marketingcharts.com
    cdc-nchs-percentages-adults-children-wireless-only-telephone-service-2006-2009.jpgRead more at www.marketingcharts.com
     
    ]]>     http://bitbriefs.amplify.com/2010/01/11/20-us-households-with-mobile-phones-only/feed/ http://www.marketingcharts.com/interactive/one-fifth-of-us-households-use-wireless-only-phones-11552/cdc-nchs-percentages-adults-children-wireless-only-telephone-service-2006-2009jpg/ www.marketingcharts.com     13 Content Types Consumers are Willing to Pay For http://bitbriefs.amplify.com/2010/01/07/13-content-types-consumers-are-willing-to-pay-for/ http://bitbriefs.amplify.com/2010/01/07/13-content-types-consumers-are-willing-to-pay-for/#comments Thu, 07 Jan 2010 20:46:23 +0000 Alvin and the Clipmunks http://bitbriefs.com/2010/01/07/13-content-types-consumers-are-willing-to-pay-for/
    Clipped from blog.nielsen.com
    Percent of global online consumers who have paid OR would consider paying for various types of content online – Fall 2009
    Content
    Music 57%
    Theatrical movies 57%
    Games 51%
    Professional produced video (including current television shows) 50%
    Magazines 49%
    Newspapers 42%
    Internet-only news sources 36%
    Radio (Music) 32%
    Podcasts 28%
    Social communities 28%
    Radio (News/Talk) 26%
    Consumer-generated video 24%
    Blogs 20%

    Source: The Nielsen Company.  n=27,548

    Read more at blog.nielsen.com
     
    ]]>     http://bitbriefs.amplify.com/2010/01/07/13-content-types-consumers-are-willing-to-pay-for/feed/ http://blog.nielsen.com/nielsenwire/consumer/whats-your-online-content-worth-global-consumers-say-it-depends/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+NielsenWireOnlineMobile+%28Nielsen+Wire+%C2%BB+Online+%26+Mobile%29 blog.nielsen.com     Top 10 Viral Videos, December ‘09 http://bitbriefs.amplify.com/2010/01/06/top-10-viral-videos-december-09/ http://bitbriefs.amplify.com/2010/01/06/top-10-viral-videos-december-09/#comments Wed, 06 Jan 2010 15:39:32 +0000 Alvin and the Clipmunks http://bitbriefs.com/2010/01/06/top-10-viral-videos-december-09/
    Clipped from www.marketingcharts.com
  • Activision - Skateboard Dog, agency: Droga 5; Sharethrough
  • National Geographic - Deadly Predator
  • New Zealand Book Council - Going West, agency: Colenso BBDO
  • Victoria’s Secret – One Gift
  • Plane Stupid - Polar Bears
  • Intel - Cannonbells, agency: MRM London
  • Breast Cancer Awareness - Pink Glove Dance
  • Orbit - Clean it up, agency: Evolution Bureau; Sharethrough
  • Epson - Extreme Gamer, agency: twentysix
  • Muscle Milk - Sexy Pilgrim, agency: Pereira & O’Dell, Sharethrough
    • Read more at www.marketingcharts.com
     
    ]]>     http://bitbriefs.amplify.com/2010/01/06/top-10-viral-videos-december-09/feed/ http://www.marketingcharts.com/interactive/top-10-viral-videos-december-2009-11559/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink www.marketingcharts.com     Smartphone Users: 8% Unable to Purchase http://bitbriefs.amplify.com/2010/01/04/smartphone-users-8-unable-to-purchase/ http://bitbriefs.amplify.com/2010/01/04/smartphone-users-8-unable-to-purchase/#comments Mon, 04 Jan 2010 19:15:10 +0000 Alvin and the Clipmunks http://bitbriefs.com/2010/01/04/smartphone-users-8-unable-to-purchase/

    It’s becoming increasingly important for sites (especially e-commerce sites) to be mobile friendly or to implement a ’sniffer’ to detect mobile users and redirect them to a mobile version.

    Clipped from www.webpronews.com
    Smartphone-activities
    Compete’s Q3 Smartphone Intelligence survey found that eight percent of smartphone owners that tried to purchase a product on their device were unable to do so. Nearly half (45%) of those that abandoned the process said that they did so because the site would not load, and an additional 38 percent left the site because it was not developed specifically for smartphone users.Read more at www.webpronews.com
     
    ]]>     http://bitbriefs.amplify.com/2010/01/04/smartphone-users-8-unable-to-purchase/feed/ http://www.webpronews.com/topnews/2010/01/04/smartphone-owners-frustrated-by-poor-mobile-site-functionality?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+webpronews%2Fall+%28WebProNews%3A+Index+Feed%29 www.webpronews.com     Top 10 Health & Medical Info Sites http://bitbriefs.amplify.com/2009/12/21/top-10-health-medical-info-sites/ http://bitbriefs.amplify.com/2009/12/21/top-10-health-medical-info-sites/#comments Mon, 21 Dec 2009 14:51:27 +0000 Alvin and the Clipmunks http://bitbriefs.com/2009/12/21/top-10-health-medical-info-sites/
    Clipped from www.marketingcharts.com
    See more at www.marketingcharts.com
     
    ]]>     http://bitbriefs.amplify.com/2009/12/21/top-10-health-medical-info-sites/feed/ http://www.marketingcharts.com/interactive/top-10-health-medical-information-websites-november-2009-11413/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink www.marketingcharts.com     Top Twitter Topics of 2009 http://bitbriefs.amplify.com/2009/12/16/top-twitter-topics-of-2009/ http://bitbriefs.amplify.com/2009/12/16/top-twitter-topics-of-2009/#comments Wed, 16 Dec 2009 16:49:24 +0000 Alvin and the Clipmunks http://bitbriefs.com/2009/12/16/top-twitter-topics-of-2009/
    Clipped from www.webpronews.com
    Trending Topics on Twitter
    See more at www.webpronews.com
     
    ]]>     http://bitbriefs.amplify.com/2009/12/16/top-twitter-topics-of-2009/feed/ http://www.webpronews.com/topnews/2009/12/16/what-people-talked-about-on-twitter-most-in-2009?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+webpronews%2Fall+%28WebProNews%3A+Index+Feed%29 www.webpronews.com     5 Most Underutilized Marketing Technologies http://bitbriefs.amplify.com/2009/12/09/5-most-underutilized-marketing-technologies/ http://bitbriefs.amplify.com/2009/12/09/5-most-underutilized-marketing-technologies/#comments Wed, 09 Dec 2009 20:31:09 +0000 Alvin and the Clipmunks http://bitbriefs.com/2009/12/09/5-most-underutilized-marketing-technologies/
    Clipped from www.marketingcharts.com
    sempo-advertise-most-underutilized-marketing-technologies-december-2009.jpg
    See more at www.marketingcharts.com
     
    ]]>     http://bitbriefs.amplify.com/2009/12/09/5-most-underutilized-marketing-technologies/feed/ http://www.marketingcharts.com/interactive/ad-retargeting-most-under-used-tech-shows-room-for-growth-11285/sempo-advertise-most-underutilized-marketing-technologies-december-2009jpg/ www.marketingcharts.com     Online Video On the Rise http://bitbriefs.amplify.com/2009/12/08/online-video-on-the-rise/ http://bitbriefs.amplify.com/2009/12/08/online-video-on-the-rise/#comments Tue, 08 Dec 2009 15:39:31 +0000 Alvin and the Clipmunks http://bitbriefs.com/2009/12/08/online-video-on-the-rise/
    Clipped from www.webpronews.com
    Nielsen
    See more at www.webpronews.com
     
    ]]>     http://bitbriefs.amplify.com/2009/12/08/online-video-on-the-rise/feed/ http://www.webpronews.com/topnews/2009/12/07/online-video-viewing-continues-to-boom?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+webpronews%2Fall+%28WebProNews%3A+Index+Feed%29 www.webpronews.com     Males vs. Females on Social Network Sites http://bitbriefs.amplify.com/2009/12/07/males-vs-females-on-social-network-sites/ http://bitbriefs.amplify.com/2009/12/07/males-vs-females-on-social-network-sites/#comments Mon, 07 Dec 2009 21:11:02 +0000 Alvin and the Clipmunks http://bitbriefs.com/2009/12/07/males-vs-females-on-social-network-sites/
    Clipped from www.marketingcharts.com
    pingdom-males-females-social-network-sites-december-2009.jpg
    See more at www.marketingcharts.com
     
    ]]>     http://bitbriefs.amplify.com/2009/12/07/males-vs-females-on-social-network-sites/feed/ http://www.marketingcharts.com/interactive/top-socnets-53-women-bebo-most-female-11226/pingdom-males-females-social-network-sites-december-2009jpg/ www.marketingcharts.com