Online mobile game trial and merchandising provider Mpowerplayer has launched the Mplayit Mobile Arcade application for Facebook, an app that lets consumers find, try and buy mobile games directly through the Facebook platform.

“Nearly all phones sold in America have games capability, but less than 5 percent of people have bought a game for their phone.

“Contrast that with the fact that 70 percent of online consumers spend time playing Web games,”

Mobile games do well with a broadly defined “casual gaming” demographic—people who play Web games.

According to Mpowerplayer, these casual gamers are 60 percent female, with ages ranging from the teens and 20s to the 30s and 40s.

Facebook users can play, buy and share games, as well as invite their friends to experience various mobile gaming titles, all in a familiar environment.

Consumers can recommend games to others and see which games their friends have recommended.Read more at www.mobilemarketer.com