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Major Obstacles in Using Social Media to Reach Local Market Customers

Amplify’d from www.mediapost.com

According to a new poll of brand marketers by Harris Interactive for Buddy Media, 72% of brand managers agree that social media offers great potential to reach existing and potential customers across the globe, but they are lacking tools and information to leverage it successfully.

Major Obstacles in Using Social Media to Reach Local Market Customers

Major Obstacles in Using Social Media to Reach Local Market Customers (% of Brand Managers)

Obstacle

% of Respondents Agreeing

Tracking or measuring success or ROI

48%

Managing information

45

Engaging audience

42

Identifying influencers to carry brand message

39

Keeping specific content fresh

32

Posting multimedia content

28

Tracking real time metrics

24

Finding creative for online social marketing

23

Tools to customize content anywhere

22

Source: Buddy Media / Harris Interactive, August 2010

Read more at www.mediapost.com
 

2/3rds of Marketers Are Challenged to Stay on Top of Social Media

Amplify’d from www.emarketer.com

Little wonder that marketers find it difficult to stay on top of the hottest social media trends. A May 2010 survey from staffing firm The Creative Group found that 65% of US marketing executives considered it at least somewhat challenging to keep up.

Challenge of Staying Current on Social Media Trends, May 2010 (% of US marketing executives)
See more at www.emarketer.com
 

Top Mobile Content

Amplify’d from totalaccess.emarketer.com
Mobile phones have become a staple of daily life, so much so that most consumers can hardly imagine going through the day without one by their side. The reliance on mobile devices for just about everything makes mobile a platform that content publishers and marketers cannot afford to ignore.
See more at totalaccess.emarketer.com
 

Facebook Trumping Brand Sites?

Amplify’d from adage.com
Biggest Facebook Fan Pages
BIGGEST FACEBOOK FAN PAGES: While U.S. web traffic to brand websites rarely exceeds six figures, DBMS can already count 37 branded Facebook pages with at least a million fans just among CPG, retail, pharmaceutical and fast-food marketers.
Read more at adage.com
 

Top 25 Advertisers on Social Networks

“Many large advertisers are taking advantage of the low CPMs and garnering millions of impressions on social network sites.”

Amplify’d from totalaccess.emarketer.com
Top 25 Advertisers on Social Networks, Ranked by Total US Display Ad Impressions, Q1 2010 (millions)
See more at totalaccess.emarketer.com
 

87% of Marketers Currently are Using Linked In

Amplify’d from www.marketingcharts.com

LinkedIn Leading SocNet for Marketers

kingfish-social-network-august-2010.JPG

Almost nine in 10 companies use LinkedIn as part of their social media strategy, according to a new study from King Fish Media, Hubspot and Junta 42.

Read more at www.marketingcharts.com
 

Social Network Ad Spending Nearly $1.7 Billion

Amplify’d from www.emarketer.com
6.7% of all US online ad spending to go toward social networks this year

In December 2009, eMarketer forecast $1.3 billion in social network ad spending for 2010. Strong performance from online ad spending in general, and Facebook in particular, has resulted in the increased forecast.

US Social Network Ad Spending, 2009-2011 (billions and % change)
See more at www.emarketer.com
 

Online Coupon Distribution Outpacing Newspapers 10 to 1

Amplify’d from www.mediapost.com

Coupons.com recently issued new data that shows digital coupons grew 100% during the 12-month period ending June 30, 2010, while free standing inserts in newspapers rose 8.4% for the same period. The data shows that more than $1 billion in digital coupon savings was printed or loaded to a store loyalty card via the Coupons.com network in the last 12 months, outpacing the growth of coupons distributed in newspapers 10 to 1.

 Growth is attributed to several key factors, including

  • Continued consumer adoption of online printable, save to store, loyalty card and mobile coupons
  • Increased use of digital coupons by brand marketers, manufacturers and retailers

Steven Boal, CEO of Coupons.com Incorporated,  ”… more and more (consumers) are tapping digital coupons as an important part of their savings strategy…  we foresee substantial growth across the entire digital domain… with particular growth within social media and mobile environments.”

Read more at www.mediapost.com
 

Lead Gen Budgets Increasing

Amplify’d from www.emarketer.com

Based on the quantity and quality of leads generated, companies said email was their best lead generation program, followed by live events, website registrations and webinars. The effectiveness of online channels, coupled with the fact that prospects indicate the web is the first place they look for more information, makes it natural for companies to be increasing their investments in web design, email marketing and search engine optimization.

Change* in Lead Generation Investments, 2010 (% of companies worldwide)
See more at www.emarketer.com
 

Sherpa Chart: B2B Lead to Sales Cycle

Amplify’d from www.marketingsherpa.com
View Chart Online
See more at www.marketingsherpa.com