Many marketers believe that adult women make all the household purchase decisions, and younger women make or break most movies. From the home to Hollywood, however, you can’t discount the influence of 18-34 guys, according to a new report from entertainment portal/ad network Giant Realm.
Indeed, nearly three in five — 58.5% — of 18-34 guys say family and friends ask for their opinion on which video games to buy, and a whopping three-quarters — 77% — say they are asked for recommendations on which movies to see.
Young men also might be seen as a good source for movie recommendations, given that one-quarter — 24.8% — hit the theaters on opening weekends for movies they want to see. An additional 39.8% say they might go to the premieres if the movie suits them. Read more at www.mediapost.com |
4 in 10 Residents of Top 100 Metros are Minorities
The surge in immigration, mostly from Latin America and Asia, has made metropolitan America more diverse. By 2008, 38% of people living in the top 100 metros were Hispanic, Asian, Pacific Islander, or African American, compared to only 27.7% in 1990. Read more at www.marketingcharts.com |
On the eve of the popular BlogHer Conference August 6-7, 2010 in New York, which now attracts over 1,000 bloggers from around the world, Access unveiled lists measuring the influence of the top 10 “mommy” and women’s lifestyle blogs. The rankings were calculated using our proprietary Access’ Blog Influence Engine (ABIE),. The results underscore the changing landscape and showcase the need for a deep understanding of influence beyond what is measured today. Read more at www.accesspr.com |
Apparently, in-text advertisements, those seemingly annoying little ads that pop up when someone moves a cursor over a hot-linked piece of text in an article, can create impactful campaigns. According to a comScore study, Kontera’s in-text targeted ads delivered five times greater brand awareness than traditional display ads, and twice as much lift in brand purchase intent. |
The study suggests 34% of consumers strongly felt Kontera in-text ads “clutter the page,” compared with 61% for interstitials, 52% for video ads, 45% for rectangle ads, and 36% for banners. |
Twenty-one percent of consumers strongly agreed the in-text ads are “related to content,” compared with 14% for rectangle ads, 14% for interstitials, 10% for video, 15% for Google text ads, and 11% for banners. |
Thirty three percent say in-text ads a less intrusive ad format, compared with 40% for rectangle ads, 53% for video ads, 63% for interstitial ads, and 29% for banners. Read more at www.mediapost.com |
A June 2010 Burst Media survey found that while internet users across age and gender divides felt attached to their technological gadgets like smartphones and netbooks, women ages 35 to 54 were most likely to say they would feel disconnected without them.
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More than a third of young women have fallen asleep with their PDA Research from the Oxygen Media Insights Group shows that many young women are staying close with friends, family and presumably work around the clock. More than a third of female social media users ages 18 to 34 had fallen asleep with their PDA in their hands or reported regularly checking Facebook first thing in the morning.
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CHART OF THE DAY: Microsoft’s Head Of Sales Blames Facebook For Low Online Ad Prices |
Social networks, with their massive inventory of page views, have much lower ad rates on a cost per thousand impressions (CPM) basis than the Internet at large. ComScore reports that Facebook and MySpace only get a $0.56 CPM on average, while the Internet at large gets $2.43. |
CHART OF THE DAY: Here’s What People Are Actually Doing With Their Cellphones |
Some 34% of cellphone owners polled this year send and receive email on their mobile devices, up about one-third from 25% last year. Some 38% “access the Internet,” also up from about 25% last year. |
While they acknowledge that use of the internet as a tool for communications can yield both positive and negative effects, a significant majority of technology experts and stakeholders say it improves social relations and will continue to do so through 2020, according to the recent “Future of the Internet” study from the Pew Research Center’s Internet & American Life Project and Elon University’s Imagining the Internet Center.
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“Young Male” Demographic Key Influencer in Entertainment Decisions
