Most Adults Send 1-10 Texts Per Day
Slightly more than half (51%) of adults who text send one to 10 texts per day, compared to 22% of teens. The percentages of texting adults and teens who send 11-20 and 21-50 average daily texts are fairly similar. Where teens begin to outpace adults is in the percentage who send 51-100 average texts daily (18% to 7%), and more notably in the percentage who send 101-plus average texts daily (29% to 8%). Read more at www.marketingcharts.com |
U.S. adults ages 50 and up who use the Internet are flocking to social networks, according to the results of a survey of 2,252 adults ages 18+ by Princeton Survey Research Associates on behalf of the Pew Internet & American Life Project. The survey provides more evidence suggesting social media could become an effective advertising and marketing platform for reaching older Internet users (chronic offense-takers, please note that I did not write “old people”). The Pew findings are pretty dramatic: Among Internet users ages 50+ overall, social network use increased from 22% in April 2009 to 42% in May 2010. To boot, 10% of the 50+ cohort uses Twitter or a similar “status update” service, either to post updates or check other people’s updates. Looking at specific age cohorts, social network use among Internet users ages 50-64 surged from 25% to 47%, with 20% of this group saying they check into social networks on a daily basis — up from 10% last year. Meanwhile the proportion of Internet users ages 65+ using social networks doubled from 13% to 26% over this period, with the number checking in daily jumping from 4% to 13%. By contrast, social network use among Internet users ages 18-29 appears to be reaching saturation, growing from 76% in April 2009 to 86% in May 2010. Read more at www.mediapost.com |
Many marketers believe that adult women make all the household purchase decisions, and younger women make or break most movies. From the home to Hollywood, however, you can’t discount the influence of 18-34 guys, according to a new report from entertainment portal/ad network Giant Realm.
Indeed, nearly three in five — 58.5% — of 18-34 guys say family and friends ask for their opinion on which video games to buy, and a whopping three-quarters — 77% — say they are asked for recommendations on which movies to see.
Young men also might be seen as a good source for movie recommendations, given that one-quarter — 24.8% — hit the theaters on opening weekends for movies they want to see. An additional 39.8% say they might go to the premieres if the movie suits them. Read more at www.mediapost.com |
According to a study presented at a Pivot Conference (in partnership with Extra Mile Research) entitled “Marketers’ Current and Future Use of Social Media,” 63% of marketers are already investing in social media marketing, and of the 37% that are not currently investing in social media marketing, 62% are planning to invest, including 46% who plan to do so within one year. Other key findings include: - 57% welcome social media users involvement and participation with their brands
- Of those already investing in social media marketing, 87% plan to increase their expenditures in the next 12 months, including 56% who plan significant increases in spending.
- Only 30% of marketers who conduct social media marketing have measurement and analysis strategy fully implemented.
- 43% of marketers who conduct social media marketing have not begun implementing any measurement or analysis programs
- Of those who have measurement and analysis programs in place, 62% are only “somewhat satisfied” with their programs
- Despite all of the focus and investment in social media marketing, only 30% consider their social media marketing efforts “very successful.” 59% rate their efforts as “somewhat successful.”
- 75% of marketers consider the “always-on” 18-34 year old consumers as a primary or secondary target.
- Marketers feel that the “always-on” 18-34 year old consumers have unique characteristics:
- 70% of marketers consider them to have a shorter attention span
- 67% consider them to have different motivations than previous generations
- 59% consider them to be less accepting and more questioning of marketing messages in general
Read more at www.mediapost.com |
American kids under 18 send and receive roughly 2,800 texts per month, according to Nielsen, or about 93 per day. Assuming 7 hours of sleep per night, on average, that’s about 5.5 per hour spent awake, or one every 10 minutes or so. In the next two age brackets, text-message usage falls by more than half each. |
4 in 10 Residents of Top 100 Metros are Minorities
The surge in immigration, mostly from Latin America and Asia, has made metropolitan America more diverse. By 2008, 38% of people living in the top 100 metros were Hispanic, Asian, Pacific Islander, or African American, compared to only 27.7% in 1990. Read more at www.marketingcharts.com |
Women more likely to subscribe for emails and act as promotion influencers.
Based on a report from The Luxury Institute, affluent and ultra-affluent mobile users are more likely to make purchases from their mobile devices. One in five respondents with incomes of at least $150,000 said they did so at least rarely, and among users with net worth of at least $5 million m-commerce was even more popular.
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This represents a 17-percentage-point increase in penetration over 2000. An even higher percentage would have made such purchases had they more spending money and access to a credit card.
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“Several payment alternatives like debit cards and student accounts not only enable teens to buy on the web but also let parents set spending limits and monitor payment activity,” said Jeffrey Grau, eMarketer senior analyst and author of the new report “Marketing Online to Teens: Girls Shop with a Social Twist.” “Yet rather than offer these options, many retailers seem content to drive online teenagers to their physical stores.”
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Adult Vs Teen Texting
