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CHART OF THE DAY: Is College Education The Next Bubble Set To Burst? |
The price of a college education, compared to the CPI, has risen dramatically since 1980. It has outpaced the housing bubble, and has many of the same characteristics, including a government sponsored credit bubble.
CHART OF THE DAY: Craigslist’s Traffic Crashes Into eBay
Citi analyst Mark Mahaney put out a massive report on Internet stocks today, and this chart showing eBay’s tanking traffic jumped out at us. Mahaney says, “these long-term very negative traffic trends point to the possibility of sustained eBay U.S. Marketplace underperformance going forward.”
Digital Migration Hurts Traditional Media Revenues More than Expected
Digital Migration Slams Publishing, Radio
The annual decline in 2009 revenues in several traditional media categories was more severe than originally forecast, according to PriceWaterhouseCoopers research. Most striking was the decline in out-of-home revenues, which fell approximately 13% in 2009, compared to a forecast of about 7%. In addition, radio revenues declined about 9%, compared to an approximately 7% forecast.
CHART OF THE DAY: Reminder, The Deficit You’re Freaking Out About Is Bush’s Fault
President Obama’s administration has been blamed for reckless spending that has put America into its debt hole. But in reality, much of that spending emanates from policies of President Bush, according to the Center on Budget and Policy Priorities.
Share of 2009 Revenue Spent on Marketing (Projected), by Organization Size
CHART OF THE DAY: Hey Google, Better Figure Out Another Business (Other Than Search)
Google’s stock has taken a beating this year, falling more than 20% since January.
There’s a bunch of small reasons for Google’s stock to be dinged, including the failure of the Nexus One, pulling out of China, and the weaker Euro posing some problems.
Read more at www.mediapost.com
Year-over-Year% Change in Online Advertising Spend by Industry (U.S., August 2009)
Estimated $ on Top Social Network Sites
YOY% Growth
Industry
Aug-08
Aug-09
On Social Networks
On All Sites
Entertainment
$1,097,700
$10,012,800
812%
40%
Travel
$473,700
$2,198,200
364%
-11%
Business to Business
$683,400
$1,941,700
184%
-8%
Automotive
$1,110,200
$3,085,800
178%
-26%
Health
$1,131,500
$2,754,900
143%
8%
Web Media
$11,231,800
$26,855,700
139%
30%
Software
$526,400
$1,202,500
128%
-29%
Financial Services
$3,233,900
$6,415,900
98%
-10%
Public Services
$6,836,500
$13,203,100
93%
13%
Telecommunications
$12,449,500
$23,550,300
89%
-1%
Consumer Goods
$1,913,400
$3,349,200
75%
8%
Hardware & Electronics
$654,000
$1,022,900
56%
-47%
Retail Goods & Services
$8,101,400
$12,556,800
55%
-12%
Source: Nielsen AdRelevance
Industries included are Travel, Technology, Automotive, Health, News, Moms, Affluentials, Sports, Entertainment, Real Estate, Business, Fashion, Food. All advertising costs are CPM…
The publishers that charge advertisers the highest rates are those in the travel, tech and automotive verticals, according to Adify, which buys media on 12,000 publishers for 200 ad networks.
Below, see a chart from Adify that shows what rate — CPM, or cost per 1,000 impressions — publishers from 13 different verticals have charged advertisers over the past three quarters.
Travel leads with a $19.89 CPM; tech is second at $16.01; food is last at $3.63.
Read more at www.businessinsider.com
