Top reasons for a user to follow a company/brand on Twitter
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Looked at another way, advertisers ran over 783 million streaming-video ads on Hulu, but about 452 million on the second-largest online video property, the Tremor Media network, and only 219 million on YouTube. |
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BIGGEST FACEBOOK FAN PAGES: While U.S. web traffic to brand websites rarely exceeds six figures, DBMS can already count 37 branded Facebook pages with at least a million fans just among CPG, retail, pharmaceutical and fast-food marketers.
“Many large advertisers are taking advantage of the low CPMs and garnering millions of impressions on social network sites.”
6.7% of all US online ad spending to go toward social networks this year
In December 2009, eMarketer forecast $1.3 billion in social network ad spending for 2010. Strong performance from online ad spending in general, and Facebook in particular, has resulted in the increased forecast.
Based on a report from The Luxury Institute, affluent and ultra-affluent mobile users are more likely to make purchases from their mobile devices. One in five respondents with incomes of at least $150,000 said they did so at least rarely, and among users with net worth of at least $5 million m-commerce was even more popular.
In 2009, nearly half of all teen internet users bought goods such as apparel, books and music online, according to the Pew Internet & American Life Project.
This represents a 17-percentage-point increase in penetration over 2000. An even higher percentage would have made such purchases had they more spending money and access to a credit card.
“Several payment alternatives like debit cards and student accounts not only enable teens to buy on the web but also let parents set spending limits and monitor payment activity,” said Jeffrey Grau, eMarketer senior analyst and author of the new report “Marketing Online to Teens: Girls Shop with a Social Twist.” “Yet rather than offer these options, many retailers seem content to drive online teenagers to their physical stores.”
8 in 10 US Adults Watch Cooking Shows
Half of Americans Watch Cooking Shows Occasionally or More
Just one on five U.S. adults (21%) say they never watch TV shows about cooking while three in 10 (29%) do so rarely, one-third (34%) do so occasionally and 15% watch cooking shows very often.
Certain groups are more likely to watch cooking shows. More than half (55%) of Baby Boomers (those aged 46-64) watch cooking shows very often or occasionally, compared to more than half (57%) of Echo Boomers (those aged 18-33) who say they rarely or never watch these shows.
Dividing potential viewers by gender, women are more likely than men are to watch cooking shows very often or occasionally (54% compared to 46%).
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Based on the quantity and quality of leads generated, companies said email was their best lead generation program, followed by live events, website registrations and webinars. The effectiveness of online channels, coupled with the fact that prospects indicate the web is the first place they look for more information, makes it natural for companies to be increasing their investments in web design, email marketing and search engine optimization.
In a survey of shoppers in four states, nearly four in 10 told cross-channel commerce solutions provider CrossView they preferred to receive promotional messages from retailers by email. It was the most popular communications channel, with direct mail drawing about a quarter of respondents and text messaging coming in third with 18%. Just 9% of shoppers were interested in promotional messages on social media.
