Incremental Effect on New Patient Starts and Adherence/Next Fill vs. Control Source: Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry (2009 Release)   Prospects Patients New Patient Starts Adherence/Next Fill Exposed & Interacted (Rich Media*) Not Reportable +14.0 % points Visited Brand.com +11.9 % points +24.7 % points

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its third annual study Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, which found that exposure to online media, including a brand’s website and online ads, had a significant positive lift on a treatment’s awareness and favorability. The results also showed that visitation to a brand’s website generated significant levels of incremental new patient starts and refills. Read more at www.comscore.com

Year-over-Year% Change in Online Advertising Spend by Industry (U.S., August 2009)   Estimated $ on Top Social Network Sites YOY% Growth Industry Aug-08 Aug-09 On Social  Networks  On All  Sites Entertainment $1,097,700 $10,012,800 812% 40% Travel $473,700 $2,198,200 364% -11% Business to Business $683,400 $1,941,700 184% -8% Automotive $1,110,200 $3,085,800 178%  -26% Health $1,131,500 $2,754,900 143% 8% Web Media $11,231,800 $26,855,700 139% 30% Software $526,400 $1,202,500 128% -29% Financial Services  $3,233,900 $6,415,900 98% -10% Public Services $6,836,500 $13,203,100 93% 13% Telecommunications $12,449,500  $23,550,300 89% -1% Consumer Goods $1,913,400 $3,349,200 75% 8% Hardware & Electronics $654,000 $1,022,900 56% -47% Retail Goods & Services $8,101,400 $12,556,800 55% -12% Source: Nielsen AdRelevance Read more at www.mediapost.com

The publishers that charge advertisers the highest rates are those in the travel, tech and automotive verticals, according to Adify, which buys media on 12,000 publishers for 200 ad networks. Below, see a chart from Adify that shows what rate — CPM, or cost per 1,000 impressions — publishers from 13 different verticals have charged advertisers over the past three quarters. Travel leads with a $19.89 CPM; tech is second at $16.01; food is last at $3.63. Read more at www.businessinsider.com

Several comScore studies have confirmed that online campaigns drive offline sales, according to Fulgoni. In the first study, comScore took four categories, 53 brands and 200 of the most trafficked sites. The company looked at people exposed to display advertising and what they did in the month following. Findings reveal that 18% searched on the brand advertised and 29% went to the advertisers’ sites. Consumers who were exposed to the display advertising spent 55% more time than the average visitors to these sites the next month. The rise in time spent is matched by a similar increase in page views — about 51%.

Then, comScore analyzed the impact that online campaigns have on retail sales by matching the name and the address of consumers to retail loyalty card databases. The supermarket Kroger, for example, has issued about 60 million loyalty cards, which provide a massive data set to understand the degree that online search and display campaigns drive retail sales. The findings suggest a lift that is five times stronger when people are exposed to search ads alone, compared with display. Search alone produces an 82% lift, compared with display at 16%, and 119% when search and display are combined. About 82% of online ad campaigns measured by comScore have generated an average lift of 22% in CPG brand sales in retail stores. Read more at www.mediapost.com

See more at www.competeinc.com

See more at www.marketingcharts.com

FetchBack Thursday launched a new analytics suite that offers insights into the conversion cycle for e-tail. Research during the development of the tools revealed that nearly half of consumers return to retail sites quickly after being served retargeting ads. They have found that in online electronics, retail, apparel, home and health, that on average, 42.9% of consumers returned to the retail site that generated the FetchBack-served retargeting ad — and that was within the first hour of seeing the ad. FetchBack’s President and CEO says, “Knowing how quickly a prospect returns to an advertiser’s site after viewing a retargeting ad, or how many impressions each prospect receives before converting is important information that allows advertisers to optimize their campaign.” Read more at www.mediapost.com

See more at www.marketingcharts.com

According to “The Social Life of Health Information Report” from the Pew Internet & American Life Project and the California HealthCare Foundation, 61% of US adults went online for health information.

Nearly one-half of consumers looked for information on a specific disease or problem, 41% needed information on a specific medical procedure, 35% were looking for a doctor and 33% wanted information on prescription or over-the-counter drugs.

In addition, 65% of whites, 51% of African-Americans and 44% of Hispanics searched for health information.

See more at www.emarketer.com

Top Health Sources

When asked about the sources they turn to when they need information or assistance in dealing with health or medical issues, an overwhelming majority of American adults turn to health professionals and trusted friends and family:

86% of all adults ask a health professional, such as a doctor.

68% of all adults ask a friend or family member.

57% of all adults use the internet.

54% use books or other printed reference material.

33% contact their insurance provider.

5% use another source not mentioned in the list. Read more at www.marketingcharts.com

While Americans still turn to traditional sources most often when seeking medical advice or information, a majority (61%) now say they also look online for health advice, up from only 25% in 2000, according to a study by the Pew Internet & American Life Project.

See more at www.marketingcharts.com

See more at directmag.com

Mountain View, Calif. ‒ May 7, 2009 ‒ Entertainment advanced to the No. 3 spot on the list of most popular online coupon categories printed in April according to Coupons.com, the leading network for digital coupons. Advancing from No. 6 in March, the Entertainment category includes products like magazines, games and DVDs.

Driven largely by the economic slowdown, the use of digital coupons continued growing nationwide. Shoppers printed $50 million in savings from the Coupons.com publisher network in April, an increase of 160 percent, from the same month last year. Read more at www.couponsinc.com

See more at www.marketingcharts.com