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Mobile phones have become a staple of daily life, so much so that most consumers can hardly imagine going through the day without one by their side. The reliance on mobile devices for just about everything makes mobile a platform that content publishers and marketers cannot afford to ignore. |
CHART OF THE DAY: How Long Until Facebook Passes Google In Traffic?
Looked at another way, advertisers ran over 783 million streaming-video ads on Hulu, but about 452 million on the second-largest online video property, the Tremor Media network, and only 219 million on YouTube.
Read more at www.emarketer.com
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BIGGEST FACEBOOK FAN PAGES: While U.S. web traffic to brand websites rarely exceeds six figures, DBMS can already count 37 branded Facebook pages with at least a million fans just among CPG, retail, pharmaceutical and fast-food marketers.
“Many large advertisers are taking advantage of the low CPMs and garnering millions of impressions on social network sites.”
6.7% of all US online ad spending to go toward social networks this year
In December 2009, eMarketer forecast $1.3 billion in social network ad spending for 2010. Strong performance from online ad spending in general, and Facebook in particular, has resulted in the increased forecast.
On the mobile internet, however, more traditional activities still reign. Email dominated the mobile picture even more strongly than social networking did the desktop: If all time spent on the mobile web was condensed into a single hour, US internet users would have spent 25 minutes in June checking email. Portals would have received another 7 minutes, with social networks not far behind.
Read more at www.emarketer.com
1 in 5 Consumers Has Internet TV Interest
Twenty-two percent of global online consumers own or have a definite interest in purchasing a TV with internet connection in the next year, according to a new study from The Nielsen Company.
Read more at www.marketingcharts.com
Based on a report from The Luxury Institute, affluent and ultra-affluent mobile users are more likely to make purchases from their mobile devices. One in five respondents with incomes of at least $150,000 said they did so at least rarely, and among users with net worth of at least $5 million m-commerce was even more popular.
