Google Slightly Loses Explicit Core Search Share
Google Sites led the US explicit core search market (which measures user engagement with a search service with the intent to retrieve search results) in July 2010 with 65.8% market share, down 0.4 percentage points from June 2010, followed by Yahoo Sites with 17.1% (up 0.4 percentage points) and Microsoft sites with 11%. Ask network captured 3.8% of explicit core searches, followed by AOL LLC with 2.3%. Read more at www.marketingcharts.com |
Based on the quantity and quality of leads generated, companies said email was their best lead generation program, followed by live events, website registrations and webinars. The effectiveness of online channels, coupled with the fact that prospects indicate the web is the first place they look for more information, makes it natural for companies to be increasing their investments in web design, email marketing and search engine optimization.
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| A flurry of paid-search reports released Tuesday may have marketers’ heads spinning, but each provides insights into specific parts of the process. |
SearchIgnite released the Q2 2010 U.S. Search Market Report Tuesday. Year-over-year paid-search spend increased 14% in the U.S., following an 11% YoY increase, sequentially. |
Similar to Efficient Frontier’s report, SearchIgnite found retailers spent more — about 7% — compared with the prior year. Microsoft’s search engine Bing gained market share by 26% from the year-ago quarter, but declined 9.6% sequentially. Overall, Bing dropped slightly to 6.2% share of search spend in the U.S., while Google and Yahoo reached 78.4% and 15.4%, respectively. |
Google increased the average number of paid-search ads shown per search session by 15%, followed by Yahoo at 22% and Bing at 11%. More premium ads in sponsored listings and down the right rail don’t necessarily suggest good news, however. Increasing ad coverage can diminish returns, and result in a poor experience for consumers, according to the report. |
Relying on Google for metrics, the report suggests that consumers can withstand between 5.5 and 6.0 ads per search query. Yahoo now serves up 6.85, making it unlikely the increase in ads will lead to additional revenue. Bing serves up about 3.85 ads per keyword, so it’s “extremely” likely that this will reflect in better-than-expected revenues for the search engine. Similarly, Google went from 4.97 to 5.72, so they could report healthy increases as well. |
| Google now monetizes nearly 8% more of their keyword searches. Stokes says keywords searched with no ads decreased from 43.6% in Q1 to 39.7% in June, making the inventory easier to monetize. |
In the Americas, paid-search spending by tech companies increased 12% during the second quarter, while the Asia/Pacific region rose 33%, sequentially. Combined, spending in Europe, the Middle East and Africa grew 25%. Google’s China strategy and move to serve content from Hong Kong has influenced performance. During the second quarter, Google’s share in the region dropped from 69% to 61%, while Baidu’s share of paid-search spending rose to 22% from 12%, sequentially. Read more at www.mediapost.com |
Yahoo, Microsoft Make Slight Gains
Google Sites led the US core search market in June with 62.6% of the searches conducted (down 1.1 percentage points from May), followed by Yahoo Sites (up 0.6 percentage points to 18.9%), and Microsoft Sites (up 0.6 percentage points to 12.7%). |
SUMMARY: Recent search engine innovations have changed the SEO landscape as we know it. What impact will personalized, real time, mobile and video search have on an organization’s SEO campaigns in the next 1–5 years?
In this week’s chart, you’ll learn which innovations are expected to have the greatest impact. |
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SUMMARY: How are small, medium and large organizations allocating SEO budgets differently? In this week’s chart, you’ll learn what portion of SEO budgets various SEO expenses are taking for small, medium and large organizations, in regards to staff salaries, agency expenses, analytics programs and purchasing inbound links. |
Top Search Engines by Share of Visits April vs. May 2010 |
| Very Effective SEO Objectives by Primary Market |
27.0% report more than 50% of their online sales are attributable to search engine marketing: | Percent of Online Sales Attributable to Search Engine Marketing | | | % by Type of Retailer | | Percent of Sales | All | Chain | Catalog | Web | Manufacturer | | 5% or less | 17.0% | 16.7 | 27.3 | 16.2 | 11.1 | | 6-10 | 9.0 | 25.0 | 0.0 | 8.8 | 0.0 | | 11-15 | 11.0 | 16.7 | 9.1 | 10.3 | 11.1 | | 16-20 | 7.0 | 8.3 | 0.0 | 7.4 | 11.1 | | 21-25 | 9.0 | 8.3 | 9.1 | 8.8 | 11.1 | | 26-30 | 8.0 | 0.0 | 36.4 | 2.9 | 22.2 | | 31-40 | 9.0 | 8.3 | 9.1 | 8.8 | 11.1 | | 41-50 | 3.0 | 8.3 | 0.0 | 2.9 | 0.0 | | > 50% | 27.0 | 8.3 | 9.1 | 33.8 | 22.2 | | Source: Internet Retailer, May 2010 | Google dominates the search engine landscape. Yahoo has been the perennial second-place finisher. Bing, has been making inroads since its launch in June 2009, and gaining increasing attention from retail marketers. 19.4% of respondents to the Internet Retailer survey say more than 90% of their search engine traffic comes from Google: · 43.9% say 71% to 90%, · 25.5% report 50% to 70% · 11.2% report less than 50% Read more at www.mediapost.com |
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Google Core Search drops to 66.2%
