On the eve of the popular BlogHer Conference August 6-7, 2010 in New York, which now attracts over 1,000 bloggers from around the world, Access unveiled lists measuring the influence of the top 10 “mommy” and women’s lifestyle blogs. The rankings were calculated using our proprietary Access’ Blog Influence Engine (ABIE),. The results underscore the changing landscape and showcase the need for a deep understanding of influence beyond what is measured today. Read more at www.accesspr.com |
there are many good charts on this topic if you follow the link to the source article Companies that blog have far better marketing results. Specifically, the average company that blogs has: |
Many social media marketers are eager to tie a hard number to the value of their efforts. To that end, firms have attempted to analyze the worth of fans and followers on social networking sites like Facebook.
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Digital consulting firm Syncapse and research company Hotspex have come up with an empirical formula that puts an average value of $136.38 on the Facebook fans of the site’s 20 biggest corporate brands. Most of that value comes from how much the fans will spend on the brand’s products, with additional dollars coming from customer loyalty, recommendations and earned media.
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The study found that people spent significantly more on products they were fans of, compared with consumers who were not fans. In the case of many of Facebook’s most popular food and beverage marketers, fan spending was more than double that of non-fans.
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The pattern of increased fan spending held across all of the top 20 brands on Facebook, with differences ranging from 51% for Oreo fans to 168% for fans of Nokia.
Read more at www.emarketer.com |
Despite growing privacy concerns, an astonishing 540 million Internet users worldwide visited Facebook in April 2010, or 35.2% of the entire population of Web users, according to new data from Google. Even more incredibly, those users clicked on 570 billion Facebook pages in April, a number eight times larger than Facebook’s nearest competitor. |
 The new figures come from Google’s DoubleClick Ad Planner, and rate the top 1,000 most-visited sites on the Web (excluding Google itself, YouTube and Gmail).
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Yahoo came in second place after Facebook, with 490 million unique visitors, 31.8% of the world’s Internet-connected population, and 70 billion page views. Next was Microsoft’s Live.com, with 370 million unique visitors and 39 billion page views. |
 Illustration: Steve LyonsThe most popular sites after Live.com were Wikipedia, MSN.com, Microsoft.com, Blogspot.com, Baidu.com, GG.com and Mozilla.com.
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The numbers show that Facebook is the undisputed king of social networking, with rival Twitter attracting a comparatively modest 96 million unique visitors and 5.4 billion page views in April 2010. Read more at www.pcworld.com |
A video on YouTube gets 50% of its views in the first 6 days it is on the site, according to data from analytics firm TubeMogul. After 20 days, a YouTube video has had 75% of its total views. |
That’s a really short life span for YouTube videos, and it’s probably getting shorter. In 2008, it took 14 days for a video to get 50% of its views and 44 days to get 75% of its views. |
Why? In the last two years, YouTube has improved its user interface, which helps videos get seen early on. Also, the world has gotten more adept at embedding and sharing videos in real-time via Twitter and Facebook. (And there’s probably more video to choose from.) |
What’s this mean for publishers? For one thing, publishers should have advertising/monetization schemes ready to go for their videos right when they’re published, because the hits come early. |
It also means companies should be actively uploading videos to YouTube, says David Burch, a rep at TubeMogul. He notes that major companies like the NBA have been good at getting clips on YouTube quickly. If they didn’t act fast, then they could miss an opportunity to get eyeballs. Read more at www.businessinsider.com |
Regardless of effectiveness, do you think sponsored forum posts “hijack” the thread’s integrity? Or is this a legitimate form of online advertising? Sponsored posts that appear in targeted online forums, clearly marked as advertisements, appear to actually increase in their ability to drive response over time - by more than 100% one year after a paid campaign has ended, according to a recent analysis released by PostRelease. |
The study also showed that 60 days after a typical sponsored forum post’s appearance, the total number of click-throughs increase by an average of 40%. After 180 days they increase by an average of 77%. |
- After 60 days the reads increased 28.8%
- After 60 days the click-throughs increased 40.7%
- After 180 days the reads increased 49.2%
- After 180 days the click-throughs increased 77.1%
- After 360 days the reads increased 60.6%
- After 360 days the click-throughs increased 103.6%
Read more at www.marketingcharts.com |
| Percent of global online consumers who have paid OR would consider paying for various types of content online – Fall 2009 |
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| Content |
| Music |
57% |
| Theatrical movies |
57% |
| Games |
51% |
| Professional produced video (including current television shows) |
50% |
| Magazines |
49% |
| Newspapers |
42% |
| Internet-only news sources |
36% |
| Radio (Music) |
32% |
| Podcasts |
28% |
| Social communities |
28% |
| Radio (News/Talk) |
26% |
| Consumer-generated video |
24% |
| Blogs |
20% |
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Source: The Nielsen Company. n=27,548 |
Read more at blog.nielsen.com |
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Top reasons for a user to follow a company/brand on Twitter
