Bit Briefs » digital media marketing

Social media on the increase for marketers - 34% use blogs, 25% use podcasts, 20% use social media

Dr.Clip — Mon, 16 Jul 2007 01:23:05 +0000

Forrester: Marketers Embracing Social Media

Marketers are increasingly incorporating social media tools into their marketing plans, Ad Age reports, citing a report by Forrester analyst Brian Haven. Some 40 percent of marketers now use RSS in their marketing communications, a healthy increase from the 10 percent that did so in 2005, according to the report.

Use of blogs is also up, with 34 percent of marketers now using them as opposed to the 13 percent in last year’s study.

Moreover, 25 percent of marketers now use podcasts, and 22 percent leverage user-generated content. Social networks have the lowest rate of adoption: 20 percent.
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Newspaper loses 14.3% of ad dollars, TV gains 4.4% and Internet gains 17.8% of ad spend

Dr.Clip — Mon, 16 Jul 2007 00:47:40 +0000

Clipped from www.mediabuyerplanner.com

Newspapers Suffer Most in Ad Dollars Lost to Internet

By category, in 2006 only financial services advertisers increased spending in newspapers, which have seen less money from the automotive, retail, telecommunications, general services, media, and tech/internet categories, according to Wachovia.

Of the seven categories considered, only one - financial services - increased spending in newspapers in 2006.

Among the seven categories in the aggregate, newspapers lost 14.3 percent in advertising dollars, and TV gained 4.4 percent. Internet ad spend increased 17.8 percent. Spend in other measured channels decreased 1.1 percent.

The top telecommunications advertisers shifted the most ad spend away from newspapers: In 2005 they spent 31.6 percent in newspapers, but in 2006 they spent 24 percent.

In 2005, the top auto advertisers spent 9.2 percent, but just 4.6 percent in 2006, on newspapers.

Retail advertisers spent 29.8 percent on newspapers in 2005 and 28 percent in 2006.
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Yahoo!Mail/Hotmail dominate Web-based email services, but Gmail delivers more attractive demographic

Dr.Clip — Fri, 13 Jul 2007 03:18:22 +0000

Clipped from www.marketingvox.com

Gmail Users Fewer - but Younger, Richer - Than Yahoo’s & Hotmail’s

The marketshare of US visits to Google’s Gmail increased 17 percent from February 2007 to April 2007 and was up 30 percent from April 2006 to April 2007, writes MarketingCharts (via Hitwise). Google’s Gmail opened up access to all on February 14, 2007.

Yahoo Mail and Hotmail, however, remain the dominant Web-based email services: Yahoo’s April 2007 share of visits was 13 times greater than Gmail’s; Hotmail’s was 6 times greater.
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12% of marketers deem user-generated content “very important”

Dr.Clip — Wed, 11 Jul 2007 03:46:24 +0000

Clipped from www.emarketer.com

UGC Not Critical for Many Marketers

User-generated content (UGC) is not a must-have tool for most marketers, according to PR Week and Manning, Selvage & Lee’s “Marketing Management Survey.” The survey of US senior marketers was conducted in April and May 2007, in partnership with Millward Brown.

Tellingly, only 15% of respondents allocated more than 10% of their budgets to new media and CGM. Another 37.3% said they didn’t know how much they had budgeted for such purposes.
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