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According to IDC Americans spend twice as much time online than watching television

Amplify’d from blogs.zdnet.com

Internet is the medium on which online users spend the most time (32.7 hours/week), according to IDC. This is equivalent to almost half of the total time spent each week using all media (70.6 hours), almost twice as much time as spent watching television (16.4 hours), and more than eight times as much time as spent reading newspapers and magazines (3.9 hours).

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Older teens rank Internet of higher importance than adults

Amplify’d from blogs.zdnet.com

Older teens (18-21) do rank the internet high in importance for some activities, according to Ipsos Reid. 77% of teens (and 46% of adults) lost touch. 68% of teens (and 38% of adults) participate in live, online chat, 52% of teens (and36% of adults) visit/browse an online social network/community.

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Internet Use Surpasses TV for First Time in Australia

Amplify’d from www.marketingcharts.com

In 2007, internet use in Australia surpassed TV watching for the first time - 13.7 hours per week vs. 13.3 hours - and mobile use quickly approached saturation, according to Nielsen Online’s 10th Australian Internet and Technology Report.

TV use in 2006 was at 13.8 hours per week, compared with 12.5 hours of internet use; 2005 levels were even further apart (13.2 hours vs. 8.9):

nielsen-australia-media-consumption-internet-vs-tv-2005-2007.jpg
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College students spend an average of 19.2 hours per week online

Amplify’d from www.emarketer.com

In a 2007 survey by Youth Trends, full-time students at four-year colleges said they spent an average of 19.2 hours online per week, one hour more than in the previous year.

Time Spent Online per Week by US College Students, Fall 2006 & Spring 2007 (hours)
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Media spending is the biggest generator of online “buzz”

Amplify’d from www.marketingcharts.com

A high level of blog interest, or online buzz, around new product launches is tightly linked to paid media spending, according to a new study by The Nielsen Company that analyzed blog buzz volume, ad spending, purchase intentions and actual product sales for newly launched consumer packaged goods (CPG).

  • On average, the top 10% of products with the most buzz spent nearly $20 million on paid media for the launch.
  • In contrast, the companies that generated the next 40% of blog buzz spent an average of $15 million.
  • Companies that generated the bottom 50% spent an average of only $5 million.
    • nielsen-buzzmetrics-buzz-level-ad-spend-relationship.gif
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    Internet usage tops the list as leading time-wasting activity at work

    Amplify’d from blogs.zdnet.com

    60% of workers waste 1.7 hours a day

    60% of workers surveyed by Salary.com admit to wasting time at work with the average employee wasting 1.7 hours of a typical 8.5 hour working day. Personal Internet use topped the list as the leading time-wasting activity according to 34% of respondents, with 20.3% then listing socializing with co-workers and 17% conducting personal business as taking up time.

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    Consumers who search online for TV and digital cameras spend 10% more when purchasing in-store

    Amplify’d from www.emarketer.com
    Consumers who search online for televisions and digital cameras spend 10% more when making their in-store purchases compared with those who did not use a search engine, according to a Yahoo!/ChannelForce survey. The in-person survey was conducted in February and March 2007 at Best Buy, Circuit City, Fry’s and Target stores.
    Leading Online Resources Used by US Digital Camera and TV Purchasers Who Researched Purchases before Visiting a Retail Location*, February-March 2007 (% of respondents)
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    Social media on the increase for marketers - 34% use blogs, 25% use podcasts, 20% use social media

    Amplify’d from www.marketingvox.com
    Forrester: Marketers Embracing Social Media

    Marketers are increasingly incorporating social media tools into their marketing plans, Ad Age reports, citing a report by Forrester analyst Brian Haven. Some 40 percent of marketers now use RSS in their marketing communications, a healthy increase from the 10 percent that did so in 2005, according to the report.

    Use of blogs is also up, with 34 percent of marketers now using them as opposed to the 13 percent in last year’s study.

    Moreover, 25 percent of marketers now use podcasts, and 22 percent leverage user-generated content. Social networks have the lowest rate of adoption: 20 percent.

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    Expandable video ad increases brand favorability by 77% over in-page flash ad-unit

    Amplify’d from www.marketingvox.com
    Richer Rich Media, Video Boost Online Ad Performance
  • Brand Favorability: An Expandable Video ad was nearly twice as likely to generate a “Very Favorable” opinion about the brand advertised than an In-Page Flash ad among respondents - a 77 percent brand favorability lift.
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    An expandable video ad generates 108% ad favorability lift over gif ad

    Amplify’d from www.marketingvox.com
    Richer Rich Media, Video Boost Online Ad Performance
  • Ad Favorability: An In-Page Video ad generated a 108 percent ad favorability lift compared with a GIF ad.
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