Internet second only to newspapers in most essential to daily lives of adults
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Online population in June 2006 | |
| Worldwide Total (Age 15+) | 712,976 |
| United States | 153,074 |
| China | 78,310 |
| Japan | 53,104 |
| Germany | 31,977 |
| United Kingdom | 29,832 |
| Korea | 25,183 |
| France | 23,801 |
| Canada | 19,595 |
| India | 18,020 |
| Italy | 16,857 |
| Brazil | 13,713 |
| Spain | 12,561 |
| Russian Federation | 11,390 |
| Netherlands | 10,864 |
| Australia | 9,432 |
| Source: comScore | |
Families use technology to fulfill functional needs as much as for recreation. More than half (59 percent) of parents find the Internet helps them get things done. Sixty-eight percent of parents believe the Internet makes them more efficient and self-sufficient. As for kids, 85 percent use the Internet to help them do better in school; 93 percent said it helps them learn things; 89 percent said the Internet helps them be more creative; and 75 percent said it makes them feel like they’ve accomplished something.
Technology has worked its way into the daily lives of both parents and children. A study conducted by Nickelodeon, “The Digital Family,” finds technology adoption in the family is both top down and bottom up.
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