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In a 2007 survey by Youth Trends, full-time students at four-year colleges said they spent an average of 19.2 hours online per week, one hour more than in the previous year.

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ComScore released data on online population in June 2006. There were almost 713 mln Internet users over the age of 15 worldwide in June 2006.

Online population in June 2006
Worldwide Total (Age 15+)	712,976
United States	153,074
China	78,310
Japan	53,104
Germany	31,977
United Kingdom	29,832
Korea	25,183
France	23,801
Canada	19,595
India	18,020
Italy	16,857
Brazil	13,713
Spain	12,561
Russian Federation	11,390
Netherlands	10,864
Australia	9,432
Source: comScore

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Families use technology to fulfill functional needs as much as for recreation. More than half (59 percent) of parents find the Internet helps them get things done. Sixty-eight percent of parents believe the Internet makes them more efficient and self-sufficient. As for kids, 85 percent use the Internet to help them do better in school; 93 percent said it helps them learn things; 89 percent said the Internet helps them be more creative; and 75 percent said it makes them feel like they’ve accomplished something.

Technology has worked its way into the daily lives of both parents and children. A study conducted by Nickelodeon, “The Digital Family,” finds technology adoption in the family is both top down and bottom up.

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