In Most Regions, Women Spend More Time Online
The average 15-plus female spends 8% more time online than her male counterpart. In April, the global average was 24.8 hours per month for women, compared to 22.9 hours for men. Read more at www.marketingcharts.com |
Usable Sites Earn High Marks
Two high-performing sites, Honda and Kia, are found by J.D. Power to each focus on usability and allow shoppers to access information quickly and easily. As a result, both Honda and Kia perform well in each of the four measures examined in the study: speed, appearance, navigation and information/content. |
‘Edgy’ Sites Fare Worse
In contrast, some of the lowest-ranking websites use what J.D. Power identifies as an edgy, brand-centric design that put marketing goals ahead of meeting shopper needs. As a result, they perform particularly poorly in the appearance measure. Certain design elements on these sites hinder speed, ease of navigation and user access to information and content. Read more at www.marketingcharts.com |
Mobile Ticketing to More than Double
“Mobile Commerce Strategies” indicates that rapidly increasing usage of mobile devices for tickets for all kinds of travel and entertainment, as well as sporting events, will be one of the main factors driving the growth of mobile commerce. Mobile ticketing transactions are forecast to exceed $100 billion (based on gross transaction value) as soon as 2012. This is more than double the market in 2010. |
According to a February–March 2010 survey from office services firm Regus, smaller companies see the most success, with nearly half of small businesses around the world having acquired a customer through social networks. Large companies were less successful, but more than a quarter had seen social success through customer acquisition. This was despite large companies being more likely to devote budgets to social marketing.
|
While 78% percent of corporate respondents say their company is using social media, only 41% say they have a strategic plan in place to guide such activity, according to a new study from marketing firm Digital Brand Expressions. |
Of those companies that have some semblance of a social media strategy, 94% say that marketing activities are included in the plan; 71% said public relations were factored into the equation; and 55% say that they use social media for sales-related activities.
Read more at www.mediapost.com |
| Outsourcing Plans for Key Marketing Functions |
SUMMARY: In this week’s chart, we’ll take a look at the outsourcing plans for key marketing functions including search engine optimization, email design and content development, social media and more.
You will learn what percentage of organizations are currently outsourcing various key marketing tactics and which tactics are the most likely to be outsourced in the future. Read more at www.marketingsherpa.com |
| Share of 2009 Revenue Spent on Marketing (Projected), by Organization Size |
|
Register to comment: