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Mobile activities of young Americans - 85% receive text messages

Amplify’d from blogs.zdnet.com

85% of young Americans send or receive text messages

Mobile activity18-2930-4950-6465+
Send or receive text messages85653811
Take a picture82644222
Play a game4729136
Send or receive email2821126
Access the internet for news, weather, sports, or other information3122106
Record a video341983
Play music381652
Send or receive instant messages2618117
Get a map or directions to another location181695
Watch video191142
Percent who have done at least one of these activities96%85%63%36%
Median number of activities ever done4210
Number of cases311616456310
Source: Pew Internet
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Mobile phone activities by race

Amplify’d from blogs.zdnet.com
Mobile activityWhiteBlackHispanic
Send or receive text messages283442
Take a picture142120
Play a game61115
Send or receive email779
Access the internet for news, weather, sports, or other information7910
Record a video343
Play music51012
Send or receive instant messages4912
Get a map or directions to another location324
Watch video242
Percent who have done at least one of these activities38%50%56%
Median number of activities ever done001
Number of cases1,304158129
Source: Pew Internet
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Mobile search services to generate $4.8B by 2013

Amplify’d from blogs.zdnet.com

Annual revenues generated by mobile search services are expected to reach $4.8 bln by 2013, according to Juniper Research. Local search services will be the most popular with advertisers, attracting 40% of mobile search adspend over the 2008-2013 period.

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Men spend 458 minutes a month on wireless, women - 453 minutes

Amplify’d from blogs.zdnet.com

Men average 458 minutes of monthly wireless phone usage, and women average 453 minutes. The largest historical gaps since the survey’s inception in 2001 were in 2002, when men averaged 589 minutes and women talked only 394 minutes, and in 2005, when men averaged 571 minutes and women talked only 424 minutes. AT&T survey results also indicate that 45% of wireless subscribers use the text- messaging features on their device and 44% use the camera feature; 17% of subscribers play games on their wireless device and 11% access wireless e-mail. Women use the gaming, camera and text-messaging features more frequently, and men use their device for wireless e-mail and accessing the Internet more frequently than women. Both men and women continue to use cell phones more than home phones on average (455 minutes compared with 394 minutes), a trend that began in 2005. Women, on average, spend more time on home phones than men; women talk for 532 minutes compared with only 237 minutes for men.

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46% of mobile video audience is 35+, 54% is male and 55% have HHI $75k+

Amplify’d from www.marketingvox.com
Who’s Watching Mobile Video? Comfy Middle-Aged Men

Nielsen has compiled data on who in the US is watching video on their cellphones, according to NewTeeVee. The study unearthed a wealth of middle-aged men with high incomes.

Forty-six percent of the mobile video audience is 35 years old or older, and 54 percent of that population is male. More than 55 percent of users came from households making $75,000 or more.

8 million users aged 12 and older consumed video on mobile phones.

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29% of all downloaded mobile games were downloaded by adults 25-34

Amplify’d from blogs.zdnet.com

29% of all downloaded mobile games were downloaded by adults 25-34

According to The NPD Group, in an average month more than 29 mln consumers play video games on their mobile phones and more than 7 mln download games to mobile devices. These days, however, you’ll find more adults than teens interacting with mobile games. In fact, consumers between the ages of 25 and 34 not only download more games than any other age group, but also play them more and are more likely to plan to purchase additional games in the future. In 2006 29% of games were downloaded by consumers aged 25 to 34, followed by those aged 18 to 24 (27%), and teens between the ages of 13 and 17 (15%). NPD noted a similar trend in relation to game playing activity. Half of mobile gamers between the ages of 25 and 34 and the same%age of those between the ages of 18 and 24 report playing a game on their mobile device at least once a day. By comparison, just 41% of teens exhibited similar behavior.

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50% of kids 12-13 have cell phones

Amplify’d from blogs.zdnet.com

50% of kids 12-13 have cell phones

Cell phone adoption for tweens will grow dramatically in the next 12 months. According to parents, nearly 50% of children ages 12-13 will have a cell phone by the end of 2007, while 33% of children ages 10 or 11 will have a cell phone in the same period. JupiterResearch finds that cost is more of an enabler than a motivator of cell phone adoption among youth - 18% of parents added their young child to existing plans because it was economical to do so. But parents are still reluctant to add children younger than 10, believing it’s unnecessary.

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18.7 bln text messages sent in December 2006

Amplify’d from blogs.zdnet.com

18.7 bln text messages sent in December 2006

According to CTIA, mobile users sent 18.7 bln text messages in the month of December 2006, up 92% from 9.7 bln messages in December 2005. Text messaging is the preferred channel for many teens and those in the 18 to 24 year-old demographic. More than 70% of young adults (18-24) and close to 60% of teens (13-17) send text messages every month.

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30% of mobile phone owners recall seeing or hearing a mobile ad in the past year

Amplify’d from www.emarketer.com
Mobile Users Picky About Ads
More than four in five US adults own a mobile phone, yet only 30% of mobile phone owners recall seeing or hearing a mobile ad in the past year, according to an Ingenio survey conducted by Harris Interactive.

Nearly two-thirds of mobile phone owners said their phones were very personal to them. Mobile users also had definite preferences about what types of ads they found acceptable. Sponsored text links had the most favorable responses, followed by audio ads that played instead of the usual ringing when waiting for someone to answer a call.

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88% of mobile video subscribers would seek out ad-supported video if it were free

Amplify’d from www.clickz.com

Slow Adoption for Mobile Video ? ? ? Wireless

Mobile video available through cell phone subscriptions and other mobile devices such as the iPod have fewer active users than the installed base. Fifty percent of subscribers to cell phone services like Verizon’s VCast don’t access the video content. Thirty percent of iPod Video owners use the device for uses other than video.

“The video is a nice addition [to a mobile subscription], people like having the most technically advanced cell phone,” said Dave Tice, VP of client service at Knowledge Networks. “They may be signing up for something that makes them look cool for now.”

The study finds 88 percent of respondents who download video content would seek out ad-supported video if it were free. Eighty-nine percent of those who watch live, streaming video would watch content that includes commercials if they weren’t charged. Previous studies show both support and opposition to ad-supported video on any platform. Go to the source