85% of young Americans send or receive text messages

Mobile activity	18-29	30-49	50-64	65+
Send or receive text messages	85	65	38	11
Take a picture	82	64	42	22
Play a game	47	29	13	6
Send or receive email	28	21	12	6
Access the internet for news, weather, sports, or other information	31	22	10	6
Record a video	34	19	8	3
Play music	38	16	5	2
Send or receive instant messages	26	18	11	7
Get a map or directions to another location	18	16	9	5
Watch video	19	11	4	2
Percent who have done at least one of these activities	96%	85%	63%	36%
Median number of activities ever done	4	2	1	0
Number of cases	311	616	456	310
Source: Pew Internet

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Text messaging among various races

Mobile activity	White	Black	Hispanic
Send or receive text messages	28	34	42
Take a picture	14	21	20
Play a game	6	11	15
Send or receive email	7	7	9
Access the internet for news, weather, sports, or other information	7	9	10
Record a video	3	4	3
Play music	5	10	12
Send or receive instant messages	4	9	12
Get a map or directions to another location	3	2	4
Watch video	2	4	2
Percent who have done at least one of these activities	38%	50%	56%
Median number of activities ever done	0	0	1
Number of cases	1,304	158	129
Source: Pew Internet

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Mobile search to generate $4.8 bln by 2013

Annual revenues generated by mobile search services are expected to reach $4.8 bln by 2013, according to Juniper Research. Local search services will be the most popular with advertisers, attracting 40% of mobile search adspend over the 2008-2013 period.

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Men average 458 minutes of monthly wireless phone usage, and women average 453 minutes. The largest historical gaps since the survey’s inception in 2001 were in 2002, when men averaged 589 minutes and women talked only 394 minutes, and in 2005, when men averaged 571 minutes and women talked only 424 minutes. AT&T survey results also indicate that 45% of wireless subscribers use the text- messaging features on their device and 44% use the camera feature; 17% of subscribers play games on their wireless device and 11% access wireless e-mail. Women use the gaming, camera and text-messaging features more frequently, and men use their device for wireless e-mail and accessing the Internet more frequently than women. Both men and women continue to use cell phones more than home phones on average (455 minutes compared with 394 minutes), a trend that began in 2005. Women, on average, spend more time on home phones than men; women talk for 532 minutes compared with only 237 minutes for men.

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Who’s Watching Mobile Video? Comfy Middle-Aged Men

Nielsen has compiled data on who in the US is watching video on their cellphones, according to NewTeeVee. The study unearthed a wealth of middle-aged men with high incomes.

Forty-six percent of the mobile video audience is 35 years old or older, and 54 percent of that population is male. More than 55 percent of users came from households making $75,000 or more.

8 million users aged 12 and older consumed video on mobile phones.

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29% of all downloaded mobile games were downloaded by adults 25-34

According to The NPD Group, in an average month more than 29 mln consumers play video games on their mobile phones and more than 7 mln download games to mobile devices. These days, however, you’ll find more adults than teens interacting with mobile games. In fact, consumers between the ages of 25 and 34 not only download more games than any other age group, but also play them more and are more likely to plan to purchase additional games in the future. In 2006 29% of games were downloaded by consumers aged 25 to 34, followed by those aged 18 to 24 (27%), and teens between the ages of 13 and 17 (15%). NPD noted a similar trend in relation to game playing activity. Half of mobile gamers between the ages of 25 and 34 and the same%age of those between the ages of 18 and 24 report playing a game on their mobile device at least once a day. By comparison, just 41% of teens exhibited similar behavior.

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50% of kids 12-13 have cell phones

Cell phone adoption for tweens will grow dramatically in the next 12 months. According to parents, nearly 50% of children ages 12-13 will have a cell phone by the end of 2007, while 33% of children ages 10 or 11 will have a cell phone in the same period. JupiterResearch finds that cost is more of an enabler than a motivator of cell phone adoption among youth - 18% of parents added their young child to existing plans because it was economical to do so. But parents are still reluctant to add children younger than 10, believing it’s unnecessary.

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18.7 bln text messages sent in December 2006

According to CTIA, mobile users sent 18.7 bln text messages in the month of December 2006, up 92% from 9.7 bln messages in December 2005. Text messaging is the preferred channel for many teens and those in the 18 to 24 year-old demographic. More than 70% of young adults (18-24) and close to 60% of teens (13-17) send text messages every month.

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Mobile Users Picky About Ads

More than four in five US adults own a mobile phone, yet only 30% of mobile phone owners recall seeing or hearing a mobile ad in the past year, according to an Ingenio survey conducted by Harris Interactive.

Nearly two-thirds of mobile phone owners said their phones were very personal to them. Mobile users also had definite preferences about what types of ads they found acceptable. Sponsored text links had the most favorable responses, followed by audio ads that played instead of the usual ringing when waiting for someone to answer a call.

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Slow Adoption for Mobile Video ? ? ? Wireless

Mobile video available through cell phone subscriptions and other mobile devices such as the iPod have fewer active users than the installed base. Fifty percent of subscribers to cell phone services like Verizon’s VCast don’t access the video content. Thirty percent of iPod Video owners use the device for uses other than video.

“The video is a nice addition [to a mobile subscription], people like having the most technically advanced cell phone,” said Dave Tice, VP of client service at Knowledge Networks. “They may be signing up for something that makes them look cool for now.”

The study finds 88 percent of respondents who download video content would seek out ad-supported video if it were free. Eighty-nine percent of those who watch live, streaming video would watch content that includes commercials if they weren’t charged. Previous studies show both support and opposition to ad-supported video on any platform. Go to the source

Mobile usage will possibly surpass Internet access among the Latino population. Fifty-nine percent of Latino adults have a cell phone, and 49 percent of these users use text messaging. Pew Internet included questions about mobile phone usage to learn how immigrant demonstrations were organized using text messaging last spring and summer, according to Fox.

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Cell Phone Is Single Females’ New Best Friend

Single mobile females (SMFs) - young single women who have cell phones - assign to their mobile devices an important role in relationships and dating, organizing their lives, and in fashion, according to a recent study commissioned by Samsung Telecommunications America.

Among the survey findings:

More than two-thirds of women (73%) of women have ditched traditional, paper address books for their cell phones to keep track of contacts.

Almost one-third of respondents said they can tell a good amount about a person by the type of cell phone they have (32%).

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