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For Travel, Two-Thirds of Web Users Both Research and Transact Online

Amplify’d from www.marketingcharts.com

Among age segments, respondents 25-34 years are most likely to say the internet will be their primary travel resource (53.2 percent); respondents 55 years and older are least likely (41.4 percent). Half (51.8 percent) of respondents reporting household income (HHI) of $75,000-$99,999, and nearly two-thirds (63.1 percent) of respondents reporting HHI of $100,000 or more, say the internet will be their primary travel resource.

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Go to the source
 

67% of online search is the result of an offline channel

Amplify’d from www.centerformediaresearch.com

Offline Channel Exposure Driving Online Searches (% of Online searchers within previous 6 months)

Offline Channel Driving Search

% of Online Searchers

TV ad

37%

Word of mouth

36

Magazine/Newspaper ad

30

Store location

20

Radio ad

17

Billboard/other signage

9

Company name/ad on vehicle

10

None of these prompted a search

33

Source: iProspect, August 2007
Offline channels clearly influence a significant percentage of online search users, says the report, with TV and word of mouth influencing over one-third of online search users to perform a search. More surprising, to the analysts, is that a full 67% of online search users are driven to search as a result of some offline channel.Go to the source
 

Media spending is the biggest generator of online “buzz”

Amplify’d from www.marketingcharts.com

A high level of blog interest, or online buzz, around new product launches is tightly linked to paid media spending, according to a new study by The Nielsen Company that analyzed blog buzz volume, ad spending, purchase intentions and actual product sales for newly launched consumer packaged goods (CPG).

  • On average, the top 10% of products with the most buzz spent nearly $20 million on paid media for the launch.
  • In contrast, the companies that generated the next 40% of blog buzz spent an average of $15 million.
  • Companies that generated the bottom 50% spent an average of only $5 million.
    • nielsen-buzzmetrics-buzz-level-ad-spend-relationship.gif
    Go to the source
     

    83% express concerns that pharma ads on television can be confusing and misleading

    Amplify’d from www.marketingcharts.com

    Websites, but Not Pharma’s, Top Resource for Ailment and Drug Information

    Some 75% of 800 consumers responding to Prospectiv’s 2007 Pharmaceutical Marketing CPI poll said they view the internet as their most trusted resource, followed by broadcast media (15%) and magazines (10%).

  • 83% surveyed expressed concerns that pharmaceutical ads on television can be confusing and misleading.
  • 89% agreed with the sentiment expressed by some government organizations and consumer advocacy groups that television drug treatment advertisements need to be more closely regulated.
  • 72% of respondents also said that there were too many drug treatment advertisements on television.
    • Go to the source
     

    Richer rich media and online video increase unaided brand awareness 229%, purhcase intent by 78%

    Amplify’d from www.marketingcharts.com

    Richer Rich Media and Video Boost Online Ad Performance

  • Unaided brand awareness increased 229%
  • Ad favorability - 108%
  • Purchase intent - 78%
  • Brand favorability - 77%
    • unicast-purchase-intent.gif
    Go to the source
     

    20% bring laptops along on vacation

    Amplify’d from www.marketingvox.com
    Survey: One in Five Bring Laptops on Vacation

    One in five people bring their laptops along while vacationing, according to an AP-Ipsos poll. 80 percent also said they won’t go on holiday without their cell phones.

    Those under 40 were more likely to bring their laptops than those between the ages of 50 and 64. White males topped those who couldn’t part with technology while on vacation.

    Go to the source
     

    77% of kids age 8-14 have completed online transactions

    Amplify’d from www.marketingvox.com
    Kids Make Big Play for Online Purchasing Power

    Tech-savvy kids are increasingly taking on the mantle of cyber-assistant, placing online orders for themselves and whole families, according to a new study, writes MarketingCharts.

  • More than three-quarters (77 percent) of kids age 8-14 have completed online transactions.
  • At least some of this online purchasing is done for the family, as most of them (56 percent) said they also do online shopping chores to help their mom.
  • The top five things they look up online for themselves are purely entertainment-related: music, video games, movies, MP3 players, and celebrities.
    • Go to the source
     

    Top TV-Related search engine queries: American Idol, Days of our Lives, Deal or No Deal

    Amplify’d from blogs.zdnet.com

    Top TV-related search engine queries: American Idol, Days of Our Lives, Deal or No Deal

    Nielsen//NetRatings published the top TV-related search engine queries in April 2006.

    TV-related search engine queries

    Search query000
    American Idol4,261
    Days of Our Lives1,258
    Deal or No Deal1,137
    Lost418
    Wheel of Fortune408
    24312
    24 spoilers310
    Who Wants to be a Millionaire281
    Survivor268
    South Park216
    Source: Nielsen//NetRatings
    Go to the source
     

    47% of adults have high-speed internet connections at home as of early March 2007

    Amplify’d from www.pewinternet.org
    Pew Internet & American Life Project
    Technology & Media Use
    Home Broadband Adoption 2007

    47% of adults have high-speed internet connections at home as of early March 2007, up five percentage points from a year earlier.

    7/3/2007 | MemoMemo  | John Horrigan, Aaron Smith

    Go to the source