Americans spend 32.7 hours a week online

Internet is the medium on which online users spend the most time (32.7 hours/week), according to IDC. This is equivalent to almost half of the total time spent each week using all media (70.6 hours), almost twice as much time as spent watching television (16.4 hours), and more than eight times as much time as spent reading newspapers and magazines (3.9 hours).

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Older teens are more active online than adults

Older teens (18-21) do rank the internet high in importance for some activities, according to Ipsos Reid. 77% of teens (and 46% of adults) lost touch. 68% of teens (and 38% of adults) participate in live, online chat, 52% of teens (and36% of adults) visit/browse an online social network/community.

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Is TV or search the better pharma ad buy?

More than three-quarters of Internet users in the United States go online for health information, according to Burst Media.

Of this audience, more than one-third researched health topics online before visiting a medical professional. After a medical appointment, 43.5% of respondents went online to learn more.

Commercial health care Web sites and condition-specific sites, chats and forums were the most popular health care information resources for 35.1% and 33.8% of respondents, respectively. Health care providers’ sites (26.4%), government sites (23.5%) and pharmaceutical companies’ sites (16.5%) trailed behind.

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Among age segments, respondents 25-34 years are most likely to say the internet will be their primary travel resource (53.2 percent); respondents 55 years and older are least likely (41.4 percent). Half (51.8 percent) of respondents reporting household income (HHI) of $75,000-$99,999, and nearly two-thirds (63.1 percent) of respondents reporting HHI of $100,000 or more, say the internet will be their primary travel resource.

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66% of online US females watch videos online

Of the estimated 97 mln females online in the US, only 66% of them actually watch videos online, compared with 78% of males who do, Research and Markets says.

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Among consumers in the study group who had been exposed to both search and display ads, 43% made in-store purchases, compared with 26% of those who had viewed only search ads, and 6% of those who had only seen display ads.

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Some 57 percent of online adults have used the internet to watch or download video, and 19 percent do so on a typical day, according to the Pew Internet & American Life Project’s first major report on online video, reports MarketingCharts. 

Moreover, 74 percent of broadband users with high-speed connections at home or work watch or download video online, Pew said.

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Contrary to the views of some analysts and commentators, data available today currently do not support the view that increased use of the Internet, digital video recorders (DVRs) and video-on-demand (VOD) has stalled the growth of television advertising spending or revenues in the United States to date.

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In a 2007 survey by Youth Trends, full-time students at four-year colleges said they spent an average of 19.2 hours online per week, one hour more than in the previous year.

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Websites, but Not Pharma’s, Top Resource for Ailment and Drug Information

Some 75% of 800 consumers responding to Prospectiv’s 2007 Pharmaceutical Marketing CPI poll said they view the internet as their most trusted resource, followed by broadcast media (15%) and magazines (10%).

Consumers who conduct online ailment and drug research largely favor general health websites (54%) and specific ailment-focused sites (37%) over pharmaceutical company sites (4%).

The majority (40%) of respondents said that they had conducted online research only two times or less during the past six months; 33% reported research frequency of at least once-a-month, followed by every other month (27%).

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60% of workers waste 1.7 hours a day

60% of workers surveyed by Salary.com admit to wasting time at work with the average employee wasting 1.7 hours of a typical 8.5 hour working day. Personal Internet use topped the list as the leading time-wasting activity according to 34% of respondents, with 20.3% then listing socializing with co-workers and 17% conducting personal business as taking up time.

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Participants were asked if they were willing to delete cookies from their computers.

Only 28.2% who agreed to delete cookies from their computers were actually able to do so. Furthermore, over 60% believed they were able to successfully accomplish the task.

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Men average 458 minutes of monthly wireless phone usage, and women average 453 minutes. The largest historical gaps since the survey’s inception in 2001 were in 2002, when men averaged 589 minutes and women talked only 394 minutes, and in 2005, when men averaged 571 minutes and women talked only 424 minutes. AT&T survey results also indicate that 45% of wireless subscribers use the text- messaging features on their device and 44% use the camera feature; 17% of subscribers play games on their wireless device and 11% access wireless e-mail. Women use the gaming, camera and text-messaging features more frequently, and men use their device for wireless e-mail and accessing the Internet more frequently than women. Both men and women continue to use cell phones more than home phones on average (455 minutes compared with 394 minutes), a trend that began in 2005. Women, on average, spend more time on home phones than men; women talk for 532 minutes compared with only 237 minutes for men.

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On average online broadband users devote 27 percent of their online time to leisure/entertainment, and an additional 27 percent for communication, followed by 9 percent on finding news and information, 15 percent on personal productivity and 12 percent on shopping.

The study examines how and where broadband users access entertainment content and information online (e.g., learn about new artists, buy related products, read reviews, use a program guide) and finds that media habits of modern consumers are shifting in the wake of iTunes, YouTube, MySpace and other “longtail” entertainment sites.

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Broadband users now spend 48 percent (about one hour and 40 minutes) of their spare time online during a typical weekday. Some 54 percent (54 minutes) of that online time is spent accessing activities related to entertainment and communication, according to “Netpop | Play,” a new report by research firm Media-Screen, MarketingCharts writes.

“We have found that consumers, on a typical weekday, spend more than 40 percent of their time consuming media online. As more of the population goes online and there are more marketing channels, it will be imperative for the entertainment industry to know how to effectively allocate marketing and advertising dollars,” said Josh Crandall, managing director of Media-Screen.

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Long tagged the pursuit of choice for teenage males, the profile of today’s gamer casts a broad demographic net, reports Ad Age. Today, teenagers account for only 17 percent.

Surprisingly, women represent 42 percent of gamers and typically play casual, single-person games online. And finally, 80 percent of online gamers hail from middle class backgrounds, pulling in between $35,000 to $75,000 per year.

Seventeen percent of gamers keep online casinos afloat, while at the other end of the spectrum, 20 percent of gamers include kids aged 6 to 12. Fifty-four percent of gamers are console owners, while 41 percent are on a handheld system, like the Nintendo DS and Sony PSP.

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Internet usage in India continues to grow at a slow but steady pace, both in breadth and depth, with the overall Internet-using population in urban India reaching 30.32 million - a growth of 28 percent from April 2006 to April 2007 - according to the “India Online 2007″ study from JuxtConsult, MarketingCharts reports.

Broadband is reaching more online urban Indians:

• At least 3 of 4 regular internet users (77 percent) who access the net from home now do so using some form of a broadband or superior connection.
• At least 74 percent of office-based usage is also on broadband or superior connections.
• Nevertheless, the biggest problem faced on the net (by at least 2 of 3 net users) is the “slowness in opening of websites.”
• And almost 1 in 3 net users (35 percent) also complain about the “difficulty in connecting to the net” in the first place.

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Internet usage in India continues to grow at a slow but steady pace, both in breadth and depth, with the overall Internet-using population in urban India reaching 30.32 million - a growth of 28 percent from April 2006 to April 2007 - according to the “India Online 2007″ study from JuxtConsult, MarketingCharts reports.

Of the 30.32 million urban internet users, 25.17 million (83 percent) log on at least once a month; the balance of 5.15 million (17 percent) are occasional users, according to the study.

The penetration of the Internet among urban Indians stands at 9 percent now, assuming the total urban population at 336 million, JuxtConsult said.

Some key findings from the “India Online 2007″ study:

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