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67% of online search is the result of an offline channel

Amplify’d from www.centerformediaresearch.com

Offline Channel Exposure Driving Online Searches (% of Online searchers within previous 6 months)

Offline Channel Driving Search

% of Online Searchers

TV ad

37%

Word of mouth

36

Magazine/Newspaper ad

30

Store location

20

Radio ad

17

Billboard/other signage

9

Company name/ad on vehicle

10

None of these prompted a search

33

Source: iProspect, August 2007
Offline channels clearly influence a significant percentage of online search users, says the report, with TV and word of mouth influencing over one-third of online search users to perform a search. More surprising, to the analysts, is that a full 67% of online search users are driven to search as a result of some offline channel.Go to the source
 

6.9B searches in February 2007, a 19% increase over February 2006

Amplify’d from searchenginewatch.com
U.S. Search Engine Rankings, February 2007
U.S. Internet users conducted 6.9 billion searches in February, according to data from comScore Networks‘ qSearch.
The 6.9 billion searches conducted in February account for a 1 percent increase over January 2007 and a 19 percent increase over February 2006. Web surfers used Google for 3.3 billion search queries. Yahoo served 2 billion, MSN garnered 730 million, Ask.com served 348 million, and Time Warner sites, including AOL, served 338 million searches in February. Go to the source
 

89% of the US Hispanic population searches and is the fasted growing population of searchers online

Amplify’d from searchenginewatch.com
Now, here’s what makes U.S. Hispanics especially desirable for search marketers:
  • While the U.S. Hispanic market is just 2 percent of the total search market worldwide, they are growing by 5 percent year over year. (Compare that to just 2 percent yearly growth of overall U.S. population.)
  • 89 percent of U.S. Hispanic online population searches. That’s the highest ratio compared to all other worldwide regions.
  • U.S. Hispanic audiences are highly penetrated and growing audiences in the area of search. They are quicker adopters of new online media, and heavy users of social networking sites with search. They are also highly engaged audiences to target messages and services through search.
  • Significant portions of the U.S. Hispanic market prefer to search Spanish language sites, including Spanish language versions of popular search engines (Google Español and Yahoo Telemundo) and search portals based in their own country of origin or heritage.
    • Go to the source
     

    Yahoo! is the overall #1 choice for most influential on purchase decisions and Google is number 4

    Amplify’d from www.bigresearch.com
    BIGresearch’s Latest Simultaneous Media Survey Details Each Engine’s  Purchase Influence Over Key Categories

    Influence of Internet Advertising on Purchase Decisions by Search Engine Preference

    Electronics

    Apparel/Clothing

    Car/Truck

    Grocery

    1. Google

    1. Yahoo!

    1. MSN

    1. AOL

    2. Yahoo!

    2. AOL

    2. Yahoo!

    2. Yahoo!

    3. MSN

    3. MSN

    3. Google

    3. Ask Jeeves

    4. AOL

    4. Google

    4. Ask Jeeves

    4. MSN

    5. Ask Jeeves

    5. Ask Jeeves

    5. AOL

    5. Google

     

     

     

     

    Home Improvement

    Telecom Services

    Medicines

    Eating Out

    1. Yahoo!

    1. Google

    1. Yahoo!

    1. Yahoo!

    2. MSN

    2. tie Yahoo!

    2. Ask Jeeves

    2. MSN

    3. Ask Jeeves

        tie MSN

    3. AOL

    3. tie Google

    4. Google

    4. AOL

    4. MSN

        tie AOL

    5. AOL

    5. Ask Jeeves

    5. Google

    5. Ask Jeeves

    Go to the source
     

    25% of searches buy the item they search for, 37% of buyers buy that product online

    Amplify’d from blogs.zdnet.com

    comScore Networks confirmed the importance of search in influencing offline buying. The results show that 25% of searchers purchased an item directly related to their query, and that of those buyers, 37% completed their purchase online. An even greater 63% completed a purchase offline following their search activity. The study reflects the searching behavior of 83 mln Americans who conducted more than 552 mln searches in the categories analyzed using one or more of the 24 leading search engines.

    Online and offline search conversion in retail

    Category SearchedConversionOfflineOnline
    Average, All Categories25%63%37%
    Apparel & Accessories43%65%35%
    Toys & Hobbies42%88%12%
    Music/Movies/Videos28%83%17%
    Consumer Electronics18%84%16%
    Video Games & Consoles17%93%7%
    Jewelry & Watches15%75%25%
    Source: comScore
    Go to the source
     

    62% of users click on 1st page search engine results - 41% change engines if results are not found

    Amplify’d from news.bbc.co.uk
    Search users ’stop at page three’

    It also found 62% of those surveyed clicked on a result on the first page, up from 48% in 2002.

    Some 90% of consumers clicked on a link in these pages, up from 81% in 2002.
    And 41% of consumers changed engines or their search term if they did not find what they were searching for on the first page. Go to the source