Offline Channel Exposure Driving Online Searches (% of Online searchers within previous 6 months)
Offline Channel Driving Search	% of Online Searchers
TV ad	37%
Word of mouth	36
Magazine/Newspaper ad	30
Store location	20
Radio ad	17
Billboard/other signage	9
Company name/ad on vehicle	10
None of these prompted a search	33
Source: iProspect, August 2007

Offline channels clearly influence a significant percentage of online search users, says the report, with TV and word of mouth influencing over one-third of online search users to perform a search. More surprising, to the analysts, is that a full 67% of online search users are driven to search as a result of some offline channel.Go to the source

U.S. Search Engine Rankings, February 2007

U.S. Internet users conducted 6.9 billion searches in February, according to data from comScore Networks‘ qSearch.

The 6.9 billion searches conducted in February account for a 1 percent increase over January 2007 and a 19 percent increase over February 2006. Web surfers used Google for 3.3 billion search queries. Yahoo served 2 billion, MSN garnered 730 million, Ask.com served 348 million, and Time Warner sites, including AOL, served 338 million searches in February. Go to the source

Now, here’s what makes U.S. Hispanics especially desirable for search marketers:

While the U.S. Hispanic market is just 2 percent of the total search market worldwide, they are growing by 5 percent year over year. (Compare that to just 2 percent yearly growth of overall U.S. population.)

89 percent of U.S. Hispanic online population searches. That’s the highest ratio compared to all other worldwide regions.

U.S. Hispanic audiences are highly penetrated and growing audiences in the area of search. They are quicker adopters of new online media, and heavy users of social networking sites with search. They are also highly engaged audiences to target messages and services through search.

Significant portions of the U.S. Hispanic market prefer to search Spanish language sites, including Spanish language versions of popular search engines (Google Español and Yahoo Telemundo) and search portals based in their own country of origin or heritage.

Go to the source

BIGresearch’s Latest Simultaneous Media Survey Details Each Engine’s  Purchase Influence Over Key Categories

Influence of Internet Advertising on Purchase Decisions by Search Engine Preference
Electronics	Apparel/Clothing	Car/Truck	Grocery
1. Google	1. Yahoo!	1. MSN	1. AOL
2. Yahoo!	2. AOL	2. Yahoo!	2. Yahoo!
3. MSN	3. MSN	3. Google	3. Ask Jeeves
4. AOL	4. Google	4. Ask Jeeves	4. MSN
5. Ask Jeeves	5. Ask Jeeves	5. AOL	5. Google
Home Improvement	Telecom Services	Medicines	Eating Out
1. Yahoo!	1. Google	1. Yahoo!	1. Yahoo!
2. MSN	2. tie Yahoo!	2. Ask Jeeves	2. MSN
3. Ask Jeeves	tie MSN	3. AOL	3. tie Google
4. Google	4. AOL	4. MSN	tie AOL
5. AOL	5. Ask Jeeves	5. Google	5. Ask Jeeves

Go to the source

comScore Networks confirmed the importance of search in influencing offline buying. The results show that 25% of searchers purchased an item directly related to their query, and that of those buyers, 37% completed their purchase online. An even greater 63% completed a purchase offline following their search activity. The study reflects the searching behavior of 83 mln Americans who conducted more than 552 mln searches in the categories analyzed using one or more of the 24 leading search engines.

Online and offline search conversion in retail
Category Searched	Conversion	Offline	Online
Average, All Categories	25%	63%	37%
Apparel & Accessories	43%	65%	35%
Toys & Hobbies	42%	88%	12%
Music/Movies/Videos	28%	83%	17%
Consumer Electronics	18%	84%	16%
Video Games & Consoles	17%	93%	7%
Jewelry & Watches	15%	75%	25%
Source: comScore

Go to the source

Search users ’stop at page three’

It also found 62% of those surveyed clicked on a result on the first page, up from 48% in 2002.

Some 90% of consumers clicked on a link in these pages, up from 81% in 2002.

And 41% of consumers changed engines or their search term if they did not find what they were searching for on the first page. Go to the source