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72% of College-Bound High School Seniors Found a School’s Homepage by Searching Online

Amplify’d from www.mediapost.com

Spencer Frasher, industry director for higher education at Google, says this time of year searches on Google reveal increased interest for information related to going back to school.

About 72% of college-bound high school seniors found a school’s homepage by searching online, Frasher says. Search terms related to higher education continue to rise 42% year over year, which out pace searches for consumer electronics or automobiles. “You have to fish where the fish are,” he says. “These students are digital natives and if marketers want to communicate with them they need to fit in that mold.”

Read more at www.mediapost.com
 

Google Sites: Top Web Property

Amplify’d from www.marketingcharts.com
See more at www.marketingcharts.com
 

Ad Impressions by Industry (Dec ‘09)

Amplify’d from www.marketingcharts.com
See more at www.marketingcharts.com
 

68% of search engine users click on the 1st page of results

Amplify’d from blogs.zdnet.com
2008200620042002
Only a few27%23%24%16%
The first page41%39%36%32%
The first 2 pages17%19%20%23%
The first 3 pages7%9%8%10%
More than 3 pages8%10%12%19%
Source: iProspect
Go to the source
 

Consumers exposed to search and display ads generate higher sales

Amplify’d from www.emarketer.com
Among consumers in the study group who had been exposed to both search and display ads, 43% made in-store purchases, compared with 26% of those who had viewed only search ads, and 6% of those who had only seen display ads.
Effectiveness of Online Search and Display Advertising Campaigns in Converting US Online Researchers to In-Store Buyers, 2007 (% converted)
Conversion Rate of Internet Users Exposed to Search and Display Advertising vs. Either Search or Display Advertising Only, 2006 (% increase vs. each group)
Go to the source
 

25% of searches buy the item they search for, 37% of buyers buy that product online

Amplify’d from blogs.zdnet.com

comScore Networks confirmed the importance of search in influencing offline buying. The results show that 25% of searchers purchased an item directly related to their query, and that of those buyers, 37% completed their purchase online. An even greater 63% completed a purchase offline following their search activity. The study reflects the searching behavior of 83 mln Americans who conducted more than 552 mln searches in the categories analyzed using one or more of the 24 leading search engines.

Online and offline search conversion in retail

Category SearchedConversionOfflineOnline
Average, All Categories25%63%37%
Apparel & Accessories43%65%35%
Toys & Hobbies42%88%12%
Music/Movies/Videos28%83%17%
Consumer Electronics18%84%16%
Video Games & Consoles17%93%7%
Jewelry & Watches15%75%25%
Source: comScore
Go to the source
 

62% of users click on 1st page search engine results - 41% change engines if results are not found

Amplify’d from news.bbc.co.uk
Search users ’stop at page three’

It also found 62% of those surveyed clicked on a result on the first page, up from 48% in 2002.

Some 90% of consumers clicked on a link in these pages, up from 81% in 2002.
And 41% of consumers changed engines or their search term if they did not find what they were searching for on the first page. Go to the source
 

a third of users linked companies in the first page of results with top brands.

Amplify’d from news.bbc.co.uk
Search users ’stop at page three’
At most, people will go through three pages of results before giving up, found the survey by Jupiter Research and marketing firm iProspect.
It also found that a third of users linked companies in the first page of results with top brands. Go to the source
 

Conversion for pay-per-click ads found to be 9% higher than unpaid search results

Amplify’d from blogs.zdnet.com

Conversion on pay-per-click ads is at 3.4%

Conversion rates for paid search was just 9% higher than unpaid search, WebSideStory said. Keywords bought on a pay-per-click basis had a median conversion rate of 3.4%, compared with 3.13% for unpaid results to search queries.

Go to the source
 

Search engines generate 58% more referrals than portals

Amplify’d from blogs.zdnet.com

In Q2 2006, search generated 58% more referrals than portals in aggregate, up from 20% in Q1 2006. Search also generated 48% more referrals than third-party automotive sites, in aggregate, Compete says. Search dominated the number of referrals to original equipment manufacturer (OEM) branded sites with more than 10 mln user sessions in the second Q of 2006. Google is just as effective in driving sales leads as online auto channels, delivering 6.8 mln referrals to OEM sites in Q2 2006, more than any other individual Search Engine, Portal, or Third Party Auto Site.

Go to the source