Bit Briefs » Social Media

Slow Growth for Social Networks

Alvin and the Clipmunks — Wed, 14 Jan 2009 16:47:40 +0000

Despite the launch of new ad formats, US social network ad spending will fall short of the $1.4 billion eMarketer projected for the category earlier this year—reaching $1.2 billion in 2008, and rising to only $1.3 billion in 2009.

Although social network advertising—banners, search ads and new ad formats—is not growing as expected, other forms of social network marketing—encompassing tactics such as customer communities and influencer outreach—are proliferating.

See more at www.emarketer.com

Interesting how advertisers are still finding ways to benefit from social networks without actually buying advertising. It just shows you how the social network is more than just an advertising medium; it is also a tool that can be used to leverage other forms of marketing. This might be part of the reason why social networks are experiencing slow growth in terms of ad spend.

30% of social network users pay for premium features

Dr.Clip — Thu, 12 Jul 2007 03:10:50 +0000

Clipped from blogs.zdnet.com

MySpace is the most popular social networking website with 140 mln members, In-Stat says. 30% of survey respondents pay for premium services or features on social networking sites. Respondents who indicated no future plans to purchase premium services on social networking websites cited expense and lack of desired services and features as the main reasons for lack of purchase. Less than 13% of survey respondents use mobile social networking services. Furthermore, the overwhelming response was that the use of mobile devices for social networking simply was not of interest to them.
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40% of MySpace users use other social networks

Dr.Clip — Thu, 12 Jul 2007 02:59:24 +0000

Clipped from blogs.zdnet.com

40% percent of MySpace users keep profiles on other social networking sites such as Friendster and Facebook. Loyalty among the smaller social networking sites is even lower, with more than 50% of all users actively maintaining multiple profiles, Parks Associates says.
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36% of recent Internet adult users have watched a TV show or other video stream online

Dr.Clip — Wed, 11 Jul 2007 03:18:22 +0000

Clipped from www.marketingcharts.com

Online Video, Social Networking to Drive Global Digital Lifestyle

Online video activities are outpacing the growth in popularity of other digital media, while social networking is quickly becoming the dominant online behavior globally, according to the latest “Face of the Web,” Ipsos Insight’s annual study of Internet and Technology trends.

Well over one-third of recent adult US internet users (36%) have watched a TV show or other video stream online, compared with 28% at the end of 2005, and three-quarters of those users have done so in the previous 30 days, Ipsos found.
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Social networking use is approaching near parity with TV time among online 9-17 year olds

Dr.Clip — Wed, 11 Jul 2007 03:13:13 +0000

Clipped from www.marketingcharts.com

Social networking use is approaching near parity with TV time among online 9-17 year olds that use SN.

Some 71% of online teens and tweens visit social-networking sites weekly, and more than half of all teens - and nearly half of all online 9-17 year olds - reported participation in advertiser-branded interactive activities in the previous month, according to findings from an Alloy Media + Marketing whitepaper.
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